Market Analysis : Current Market Situation

Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s Pharmacy in Atlanta, Georgia and these days Coca-Cola is the world’s most favourite and most profitable drink from 1886.

Where does Coca-Cola get its name? Why was it created? In 1886, the Georgia pharmacist, John Pemberton, designed Coca-Cola as a headache remedy and a stimulant. The original beverage contained cocaine and was used both as an intoxicating beverage and a medically useful tonic. The effects of the drink helped make it popular. Only in the early twentieth century was the drug eliminated from the Coca-Cola recipe and replaced with increased amounts of caffeine.[1]

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta, Georgia on May 8, 1886. Dr. Pemberton was born on January 8, 1831 in Knoxville, Georgia. He grew up, attended school in Rome, Georgia, and lived there with his family for almost 30 years. He attended Reform Medical College in Macon, Georgia and was licensed to practice medicine at the age of nineteen. He received a graduate degree in pharmacy before the Civil War, but the exact place and date are unknown. During the Civil War, he served as a lieutenant colonel in the Third Georgia Calvary Battalion where he almost

Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.

Coca-Cola was created by a pharmacist who lived in Columbus, Ga. Pembertons address was 1017 Third Avenue Columbus, Ga. John Pemberton, born in Knoxville, Ga in 1831, was the genius behind the creation.(Coca-Company.com). He then moved to Rome, Georgia and spent most of his childhood there (Today in Georgia History). He went to the College of Herbal Medicine in Macon, and then to a pharmacy school in Philadelphia. (Today in Georgia History). Pemberton received his medical degree at age nineteen (Library of Congress). Pemberton served on the Third

Coca-Cola- In May 1886 John Pemberton invented a drink, Coca-Cola, by accidentally stumbling on the right combination of ingredients while trying to devise a cure for headaches. Pemberton was an experienced maker of patient medicines, which were hugely popular in America in the late nineteenth century. The name was coined by one of Pemberton’s business associates, Frank Robinson. He also contributed to the promotion of the drink by sending out tickets for free samples and putting up posters and banners that read “Drink Coca-Cola, 5c.” Robinson also developed the famous logo for Coca-Cola, which appeared in newspaper

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Smith Pemberton in 1885. In 1892, Candler incorporated a second company, the Coca-Cola Company (the current corporation). In 1928, Coca-Cola set the first branch in Shanghai, China.

The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain

Dr. John S Pemberton in Atlanta, Georgia invented Coca Cola in May 1886. Dr. Pemberton’s bookkeeper Frank Robinson suggested the Name Coca-Cola. He penned the name Coca-Cola in the following script that is famous today. Willis Venable first sold Coca-Cola at a Jacob’s pharmacy in Atlanta. During the first year, sales of Coca Cola averaged nine drinks a day, adding up to total sales for that year of $500.

This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.