P1/P2 Creative Product Promotion Describe the Promotional Mix Used by Two Selected Organisations for a Selected Product/Service

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

McDonald use price and non-price marketing strategies like they give free toys, longer opening hours and breakfasts. With free toys they attract children towards them. The combo meal used by McDonald also helps to promote the McDonald and New Zealand is the first country to do that. (nzqa, 2014)

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

This shows the cultural adaptations that are used to get closer to the market products. The above list also shows the creativity that is increasing from year to year. Coca-Cola ad agency can always place their products in accordance with the target market are young and creative so trying to innovate in doing promotion but still follow what is 'hit' in the community.

Coca Cola was made by an Atlantan Pharmacist Dr. John S. Pemberton in 1886 in Atlanta, Georgia. He wanted to create the best soft drink for soda fountains. Coca Cola’s headquarters is in Atlanta, Georgia the product can be found anywhere in the world. A candy store worker took a trip to Atlanta for ideas of product to sell and found Coca Cola getting sold then he started to sell it with Coca Cola's permission. After that it started to diffused into other cultures from visitors seeing the product and told many other people about it.

Coca-Cola is a carbonated soft drink and it was created by a pharmacist named Dr. John Pemberton in Atlanta, Georgia in 1886. Originally, it is intended to be a patent medicine. According to the study of inter-brand’s best global in 2015, Coca-Cola was the world 's third most valuable brand. Coca-Cola’s advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man

History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to

During the early 1900s production in the United States was at an all time high. The increase in production and money available to be spent by fellow Americans led to a consumerism culture. Even though Americans were constantly being bombarded with different advertisements to buy company 's products, one company dominated the market place with their great advertising campaigns and by associating its products with everything that made Americans feel good. This is why Coca-Cola the most famous brand on earth contributed to the consumerism culture of the nation and forever changed the way Americans spent their money.

Coca-Cola Company is the world’s largest beverage company with almost 500 different types of brands, such as Coca-Cola, Diet Coke, Fanta, Sprite and etc… Coca-Cola is founded is Georgia 1886 by the pharmacist call Dr. John Smith. Dr John Smith caramel color liquid and carried out to the street with a jug. The drink was accepted by the customers and they commented this drink is special. So they sold it through the pharmacy for 5 cent per glass.

Coca Cola was created by Dr. John S. Pemberton who wanted to create a soft drinks that could be sold in

The company spends about 20% of its budget on advertisement so that it could maintain and communicating their differentiation strategy (Macin). Coca Cola also uses its logo to set it apart from their competitors. The use their red colored cans as a tool to be unique. These tools have been used for years unchanged.

The Coca-Cola Company does a very successful job of creating their brand and marketing to their

Coca-Cola was created by a pharmacist who lived in Columbus, Ga. Pembertons address was 1017 Third Avenue Columbus, Ga. John Pemberton, born in Knoxville, Ga in 1831, was the genius behind the creation.(Coca-Company.com). He then moved to Rome, Georgia and spent most of his childhood there (Today in Georgia History). He went to the College of Herbal Medicine in Macon, and then to a pharmacy school in Philadelphia. (Today in Georgia History). Pemberton received his medical degree at age nineteen (Library of Congress). Pemberton served on the Third

They want to be differentiated from their competitors, and in order to do this, they have developed certain strategies and techniques. They have consumer orientated sales promotions. They want their vivid red colour to be seen on shelves in order for it to catch a customer’s eye straight away. The positioning on the shelves is very important for them as they want their products to be displayed in eye-catching positions. They also have retailer orientated sales promotions. They give discounts to certain retailers and stores. This would encourage the retailers to buy in bulk, and therefore leads to an increase in sales and then leads towards a stronger market position. Another sales promotions that Coca Cola use is ‘Promotion on the move’. Everyone is familiar with the image of their big red Christmas truck. For example, in 2012, the big red Christmas coca cola truck travelled around Ireland to various cities and they were handing out free bottles of Coca Cola to everyone. This was a great sales promotion technique. This technique spread their message of happiness and fun around the

The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain