Chick-Fil-A Campaign Analysis

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which

Chick-fil-A is a restaurant that will have you coming back for seconds with the whole family. Here, customers are acted on with hospitality and are given the best service the workers can provide. Unlike many fast food restaurants around, the workers have to be kind and pleasant when it comes to the consumers.

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

Chick-fil-a is one of the fastest growing quick service restaurants in the United States. Specializing in chicken based entrees, Chick-fil-A boasts itself as being the home of the Original Chicken Sandwich. The Chick-fil-A culture is one of connecting with their clientele through clever media campaigns of cows supporting chicken as a staple of your diet. Obviously, the cows advertise how great the chicken based menu is in order to save themselves! A cute, subtle campaign, to undermine their closest competitors who are in the business of selling hamburger based meals. In addition to clever cow commercials, cows hanging off billboards along highways and the popular cow calendar, Chick-fil-a has managed to build a cult like following on social

A family filled environment with talking cows telling a customer to "Eat More Chicken", this could only be the famous Chick-fil-A on Rockwell and Northwest Expressway. Aside from visiting the fast food hotspot with my volleyball team every away game we have had since my freshman year, I visit this location with me nieces as well giving me plenty of experience with the environment set forth. Chick-fil-A uses their simple look inside and out, their attentive service, the community based events held at the restaurant, and providing a simple form of information through their website to give a family friendly environment for all ages to come and enjoy while eating their fresh food.

Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food

The use of bold and capital letters aids the effectiveness in both advertisements. Capital but, bolded letters capture the audience's attention and cause the audience to read the words at a slower pace, aiding the audience’s ability to recall the message presented by the ad (Altan, Ruth). Chick-fil-a’s ad uses bold but, capital letters while stating “SMART PEEPLE EAT CHIKIN” (McDowell, Jim). Dunkin Donuts’ advertiser also utilizes the same technique.The decision to implement bold but, capital letters in both ads encourages the audience to remember the Dunkin Donuts and Chick-fil-a instead of competitors.

This case study deals with Chick-fil-A, a family owned company. The purpose of the business is to “glorify God by being a faithful steward of all that is entrusted” (Chick-fil-A (b), nd) to them. The firm runs its business following Biblical principles and a kind of “Christian model”. So for example, the company’s restaurants are closed on Sunday (Chick-fil-A (a), nd).

There are many factors that I can improve on in the future for the next observations. First of all the organization of the data along with the time measurement are improvements that can be made. Instead of measuring five minutes I would measure every 15 minutes, making it four rounds in one hour. Within that hour we can also use a timer so that we don’t lose track of time. Also the time that we had to measure was on a Monday and Wednesday, for the next observation I would add in a Tuesday or Thursday. Since the observation was done on a campus we didn’t get different age ranges besides the college age. By measuring data at a Chic-Fil-A in the public we would get a wider range of ages, genders, and race. The diversity level was also low so in

The company I have selected for this advertising campaign is In-N-Out. I will start with a brief history of the company. In-N-Out was founded by Esther and Harry Snyder in 1948. The company was founded in the city of Baldwin Park, California. In-N-Out was California’s first drive- thru hamburger stand. The goal for the Snyder’s was to "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." These principles have been really successful they still are the fundamentals of the company till this day. In-N-Out has expanded throughout California, Arizona, and Nevada.

Taco Bell likely had a great deal of success with this campaign. By having a funny commercial that the target demographic could relate to, people will be influenced by what they saw even if they don’t know it, which in the end, is a sign of persuasion being used

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

My only reaction to this ad is to laugh. I grew up around cattle, so I know that cattle don't stand or walk like humans do. This would not make me want to eat more chicken.