Cows Are Like Humans

First, this commercial uses pathos. When pathos is used there is a lot of emotion that people feel when watching this video. The dog is very sad when the owner leaves to go out and drink with friends that night. After the owner left the dog just laid around the house and waited for the owner to walk through the door. The dog whimpering while waiting for the owner to return compares to a parent or friend waiting for someone to return home.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

With the location and the community near the ad out of the way, the rhetorical appeals can better be explained. Those being logos, ethos, and pathos. To begin with, logos, or logic, tries to appeal to the intellect and mind of the target audience that they are trying to reach. In the case of this specific ad, the logic of this ad seems quite direct. In that if you prefer to eat chicken, you should visit Chick-fil-A, instead of the alternatives. Which in the case of this ad, it is almost a blunt statement. Since it directly tells the viewer to, eat more chicken. The next rhetorical appeal would be ethos, or appealing to ethics. Which tries to convince you that the author behind the ad is credible and an authority on the topic in question. In

Holy cow, I haven’t eaten any beef or any red meat in over thirteen years. When I first saw the topic of this essay to discuss the primary differences between grass fed and corn fed beef. I had thought to myself hmmm I was thinking all cows had just ate grass. I always thought cow’s were slow food because they ate grass but I wondered how so much beef was being produced so fast, but then I thought about all the chicken steroid stories. Cows are ruminants designed by nature to stay healthy and be totally sustained taking nourishment on grass and only grass. Cows, have stomachs that are designed to digest grass. But of demand and because cattle producers are so profit driven, their operations use the cheapest

A strong healthy dog is pulling a wagon of a pretty bag of dog food that looks healthy and tasty. The dog food sets perfect and looks great in the wagon. The little puppy is pulling this big wagon of dog food up a steep winding road, to show his strength from eating Beneful dog food. The wagon with the dog food in it says “Incerdibites Bring out the incredible in your small dog. The advertisers attended audience is anyone who owns a small dog. The ad also says “it’s not the size of your tail it’s how you wag it. That statement is saying even though it’s a small puppy. It’s how they wag it by being happy if they eat the right dog food. This ad uses a lot of detail and color, which really makes it stand out. They use a very pretty back

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

The first use of rhetoric that is seen is at the start of the commercial. The commercial opens by simply showing the symbol for the Humane Society of the United States, which is the shape of the United States made up of animals. It then shows the animals being rescued by the teams of people that work for the HSUS. Every worker is wearing a shirt with the HSUS logo on it. Opening up with their symbol, and showing the pictures and videos of the recues with workers wearing HSUS attire establishes their good use of ethos. When a person watches this commercial, they see that the Humane Society of the United States is an organization that is built around the belief that animals want, and need to be cared for and loved. It

Chick-fil-a’s advertisement utilizes the “smart-user theorem”, a form of pathos. A cow holds a sign located toward the center of the ad stating “ SMART PEEPLE EAT CHIKIN” (McDowell, Jim). The presentation acts as a subconscious play on the human desire for intelligence. The “smart-user theorem” encourages customers to feel smarter for using a company’s product, causing him or her to love the product (Srivastava, Kumar). The advertiser, therefore, makes the audience feel “smart” for choosing to purchase items at Chick-fil-a, furthering the advertiser’s effectiveness.

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

“You can change the world. You must change the world” –PERSON. Our earth is suffering due to our own actions. If you were educated to use your power to help better the world, would you? Cowspiracy is an inspiring educational documentary that demonstrates the devastating effects that the meat and dairy industry and animal agriculture causes our world. Working with a remarkable budget of $117,000 that was completely crowdfunded, the film follows the journey of director Kip Anderson with cinematographer Keegan Kuhn as they expose the truth of how to live sustainably on our planet. Cowspiracy was awarded 4.3/5 on Rotten Tomatoes which accurately demonstrates how powerful Anderson and Kuhn’s work is. The film elements of mise-en-scene, dramatization,

A cow is a happy animal kept by people at home or on a farm to get fresh milk. It has a huge baby, two eyes, two ears, and a tail, one head, one mouth, and awkward wording: reword for clarity four legs a nose. In India, a cow is spelling error know as our mother. Cows eat large amounts of food. Their milk is healthy run-on and the food that we get from them. Cows are found all over the world. My opinion on cows are that they are huge animals and give a lot of foods ,cow give milk, meat, and cheese, and they have black spots on them,and they do not make chocolate, and strawberry milk.You have too much in your focus statement. You only need 3 things really.

For this essay I chose to investigate rhetorical means of dog food advertisements. During this investigation I will point out what it is exactly that advertisers are using in order to sell their product. I chose a Blue Bufflo ad, a Pedigree ad, a vintage Ken-L-Ration ad, and another shorter Pedigree ad.

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.