Case Study: Canvas For Trust Bridge Inc.

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

Water contamination is vastly becoming an alarming issue across the world. We rely on clean water to survive, yet right now we are heading towards a water crisis. Changing climate patterns are threatening lakes and rivers, and key sources that we tap for drinking water are being overdrawn or tainted with pollution (www.nrdc.org). Clean and plentiful water is the cornerstone of prosperous communities. Yet as we enter the 21st century, swelling demand and changing climate patterns are

Thesis/Central Idea: Accessibility to clean water is a global issue that can greatly reduced through water filtration, chlorination, and collection grids.

Our product is mainly sold through an indirect channel . We ship it to our wholesaler by train, who distributes it to our

Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors

To put the company's products to consumers can be sold through public distribution channels, direct channels, indirect channels.

Thanks to the United Nations general assembly recognizing the need for clean water in Resolution 64/292, the states and international organizations have been called on to provide funding and resources to help developing countries provide safe, clean, affordable, and accessible water to all. This is a step in the right direction, seeing as women and children in some countries have to walk more than 30 minutes to collect water- if there is any water to collect at all.

Describe the different methods of promotion that is currently being used and then chose one that is different.

It’s no mystery that having clean water is a fundamental element to living in a prosperous society and one of the few things essential for human survival. Water not only sustains our health, but is required in making everything from electronics to clothes. Clean water may seem as ordinary as putting on your shoes, but it’s a daily party of our life that’s being threatened.

This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes

Access to clean water is a basic human right and yet people around the world don’t have that right and they struggle to survive without it. The many uses of clean and potable water include water for drinking to cooking other daily purpose. It is reported that over 1.1 billion people lack access to an improved water resource and three million individuals, and majority of them children, suffer and die from water-related disease. The need to improve water quality and providing clean water should be major project for developed countries like the US and so called “well developed countries”.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

There are several channels of distribution available for the firms to use, the typical channel involves the manufacturer, the wholesaler, the retailer and finally the consumer