Smart Bed Inc Research Papers

As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.

Distribution channels are organized in several ways: conventional, vertical, horizontal and multichannel (Kern R. 2013). Some of these organizational methods are more structured than others. When a distribution channel deals with more than one independent producer, such as wholesalers and retailers, the channel is known as a conventional distribution channel. (Kern R. 2013) These channels are not normally known to be strong and typically don’t give the customer the quality of product that they deserve. In a vertical marketing system, the retailers, wholesalers and producers, join forces to create a unified front, promoting an individual product (Kern R. 2013). Vertical distribution channels are stronger than the conventional distribution channels because all of the companies involved carry some of the load of power. (Kern R. 2013) In a horizontal distribution channel, companies join up and combine all of their finances and resources, in order to take on more than one company or product (Kern R. 2013). A multichannel distribution channel is where a large corporation uses two or more marketing channels to better target their desired customer segments (Kern R.

Describe the methods that will be used to sell and distribute the products or services

Another component of an effective marketing plan is a distribution channel analysis. The path a product or service takes to reach the end consumer is referred to as a distribution channel, which can include wholesalers, retailers, distributors and the internet (Distribution Channel, 2013). A distribution channel analysis aids in the creation of a distribution strategy which will convey the company’s plan regarding the distribution of its products, determining whether to use a push or a pull strategy, and how that strategy fits the product, the target market, and overall marketing

For those having trouble falling asleep and looking for a good night’s sleep in today’s high stress world, a new high-tech sleep companion may be the answer.

The company sells its products through two separate channels of distribution. Each is treated as a

So you're trying to figure out what matress is the best mattress. There are a few ways to determine which is considered the best matress. A good place to start is by finding out a little about which types of mattresses that are available to you. There are quite a few mattress types, such as foam, memory and latex, adjustable, water bed mattresses, air mattresses, traditional inner coil mattresses and you can even get a combination of the above depending on your preferences. By determining which type of matress you are looking for, you can now narrow your search down to which is the best mattress in its class.

Three distribution channels with our customers: online, wholesale, and direct business that our sales representatives directly sell to customers.

Slavery is a taboo and often neglected subject in the American education system. It is occasionally brought up throughout the year, only to be explained in “depth” in February during black history month. These events have disfranchised the black American to a level of sub-humanity that has never been seen before. The way that black Americans have been disfranchised after slavery has destroyed the black psyche even worse than slavery has. During slavery, the African had no choice but to accept their subhuman status. Freedom was a slave’s main priority and/or aspiration; it was something that was often discussed on a day to day manner. Although it was a central topic, Slaves

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

As a teenager I for one have stayed up at night on my phone or other electronic device texting, playing games, or scrolling through social media. Lot of people actually have this problem and it affects our quality of sleep. Using technology before bed worsens sleep quality. The sleep quality is lowered because technology keeps the brain alert, wakes you up during the night, and prevents you from powering down at bedtime.

Sleepnumber beds, the beds which you can alter the firmness or softness of the bed with a touch of a button, now use this technology in their SleepIQ feature. There are beds now designed with sensors inside them that send the data recorded each night to the owner’s phone. With this, you can receive even more accurate data points about your sleeping patterns because the bed’s sensors will cover more area than one minute phone can manage.

Describe the different methods of promotion that is currently being used and then chose one that is different.

This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes