Bsbmkg414 Undertake Marketing Activities: Bar And Restaurant Industry

Provide illustrations of the planning process from start to finish including, ideas, concepts, inspirations and the process.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

In order to achieve our first marketing objective, we recommend the following activities: Keep producing high quality, positive image products that satisfy customer’s needs. Secondly, the team must maintain direct and indirect sales force of no less than 140 and plan in advance in order to have the budget to do so. We also recommend offering employee fringe benefits to encourage long term positions

The world around us is evolving into a technologically reliant environment. Workforces can be affected in both a positive and negative way. For instance the self-service tills used at Tesco

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

4. Action: List and describe 4-5 action steps to turn your plan into reality and implement the plan

3. For each of the promotional activities you have identified as suitable, document the promotional objectives.

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

The main target group is female customers – 65 % of all customers. Women, according

This is an examination of an organisation’s marketing environment, objectives, strategies, performance and activities. It identifies strengths and weaknesses and it aims to identify key strategic issues, problem areas and opportunities. To be effective the marketing audit must be continually carried out. It is not a one off activity, it has to be

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

Marketing Vision: Gaffers Organic Bakery is built around the belief that eating a healthy, organic breakfast can have a significant impact on a person 's health and attitude, as well as the environment. It also believes that customers can have great tasting organic baked goods if the right attention is paid to sourcing, recipes, and consistency. The bakery will launch a first location at Melbourne CBD, to serve commuters and build a local brand which can be leveraged into additional locations in the coming years. This marketing plan will allow Irwin Gaffer, the owner, to focus his marketing

The impact of computer technology in the workplace has been enormous within the past decade, both positive and negative. Distant communication through the use of computers and mobile devices have overhauled the office setting completely. Email, social networking sites and the world of the Internet have opened a whole new avenue of communication. Technology has changed the entire workplace environment, the relationships, and how things get done.

Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities.