Bsbmg413a Promotional Activities

In the reading “A Faint Green Sell: Advertising and the Natural World” by Corbett mentioned that companies use nature to appeal to everyone to buy their products. More and more company are being eco friendly in able to sell more products. They do this in able to appeal to customer thus present them in a positive way. For instance, most advertisement for the car brand Subaru most of their commercial is something to do with nature. It uses different scenario how it can go very well with nature. For instance, one commercial, for the Subaru was a couple deciding whether they should go shopping or explore the wilderness. As expected they chose to enjoy nature. This method convinces customers that this car brand will go along with nature. Subaru

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

P5) Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

Advertising, defined by http://www.entrepreneur.com/ is, To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices. Advertising can come in several shapes and sizes. It can be auditory or visual. However, any good advertising company must use a variety of mediums for promotion. The Croswell Opera House is a great example of this. Recently, The Croswell Opera House presented the Croswell Christmas Spectacular. They used four different types of advertising.

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

The product is the outcome of sustainable, green approach, taking care of the nature while sourcing high quality product, sample giving, next day delivery if product purchased online, exchanges, refunds even the product was used

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

An advertisement is a way for a person or group of people to market themselves or a product to other people. An advertisement can be as small as a pin with someone’s name on it or as big as a one-minute commercial during the Super Bowl. In ancient Egypt advertisements were made using papyrus and posted at markets. Fast forward 3,000 years and advertisements are still a large aspect of human life. With new technology, the world advertisement has grown. It is no longer a poster on the wall. Every day people view

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

The requirement to generate awareness, not only about the company, but for the industry as a whole.

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

Advertising is the first element of the promotional mix. Advertising can come in many different forms, from multimillion dollar campaigns to newspaper advertisements. Traditional media advertisement is the most commonly used form and happens to be the most effective way to reach consumers. Examples of traditional media advertisement are television commercials, newspaper, billboards, radio, and magazines. Technology

The significance of this is that awareness may have direct bearing on consumer purchase behaviours, promotion and recommendations of the company, improved perception and loyalty, translating into increased revenue share.

1. For the new marketing opportunity and in relation to the product or service, answer the following questions?

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.