TMA01
B122
An introduction to retail management and marketing
Mathew Dean
PI: C8594876
Tesco:
Macro-environmental forces analysis report
Contents Page
Pages
Executive summary………………………………………………………………………3
Part 1
a) Retail business and the sector it operates……………………………………3
b) PEEST
i. Political………………………………………………........................... 4
ii. Economic………………………………………………………………. 4
iii. Ecological/physical……………………………………………………. 4
iv. Social/cultural…...…………………………………………………….. 4-5
v. Technological…………………………………………………………. 5 c) Macro-environmental force- Technology
i. Workforce……………………………………………………………... 5
ii.
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The business also allows you to donate the clubcard points to “Together for Trees” so they automatically go towards saving the rainforest.
Social
As a business Tesco needs to be aware of the social markets around them as and when they arise. For instance in August leading up to the new school year in September they will have school uniforms, stationary and other school equipment in stock. If they didn’t then parents may choose to do other shopping such as groceries in competitors stores who do provide such merchandise or who are closer to specialist retailers to save on multiple trips. This could impact on the businesses profits, especially if the store was in an area which had a high, school age population.
Technological
Technology is having an impact on businesses such as Tesco due to the ever changing nature of its uses such as the self-service tills that have been installed over the last several years in stores and new and updating security systems. Tesco needs to keep up-to-date with how it is constantly evolving and also must be efficient in its use as to not allow issues to arise with it.
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c) Macro-environmental force- Technological
Workforce
The world around us is evolving into a technologically reliant environment. Workforces can be affected in both a positive and negative way. For instance the self-service tills used at Tesco
Tesco's has recently had to make many changes in their staff and have had to change the management structure to be able to pay every manager fairly and pay the wages for their general employees. These effects were taken place due to a major profit change and an unstable financial system. Another effect that has been changed is the Tesco pension scheme back in 2012. The Tesco pension scheme had changed due to financial problems however this would mean employees who have a pension scheme with Tesco will have to work longer if they were in their early 60's . This became a challenge for Tesco's as they couldn't afford to pay out on pension schemes at that precise moment.
Technology is/and still playing a vital role in any business. The growth of online selling in the UK and the world has led to large increase in its online sales. The raising numbers of people, who own computers, smartphones and tablets; and having access to internet which has a high positive impact for their online sales. As there is an increase in demand of new technology, developments of new tablets, computers are rising in popularity and John Lewis sells a wide range of these. For John Lewis to keep up with the demands of their customers they had to move in-line with the recent development of new
This affects Tesco because the amount of human’s capital increases as they train staff who doesn’t have much experience, so way once they have trained they will perform well for the company which leads to positive reputation. This is a type of investment in human capital which will benefit the employees as well the performance to the company.
If customers interests are purchasing Horror DVDs, Tesco would email/send this customer latest Horror DVDs that is on their website and in store.
At Tesco information technology is right at the heart of their business, as it’s essential for the business to run effectively and it also helps them improve their customers shopping experience by faster tills and stock checking systems. The use of IT is helping them to know what to sell, and also to help deliver the product to sell. Many different areas in Tesco put it to good use for example
Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are
Most businesses need a supplier of some sort, Tesco and Sainsbury’s are no different. Tesco Plc are an extremely large organisation, and therefore need to keep expenditure to a minimum, as if supplier costs get too high then profit margins will undoubtedly decrease, meaning prices will have to go up in order to retain a sustainable
Changes in technology: Workplaces are change of new and advance technology, technology inventions and improvements to be introduce.
Technology refers in how Tesco adopt online shopping to attract customer, to purchase goods and services from the business. Another technology might be the introduction of
Supply and Demand change frequently and Tesco 's is currently in a state of disequilibrium. There is an issue that relates to demand due to the desirability of a product, and is unlikely that income will increase enough to cause a change in the demand, therefore Tesco have to create product that are desirable.
Technology: advancements of technological adaptation has made employment obsolete. No longer is there a need to educate and train employees for positions that Artificial Intelligence (AI) can do. Companies are paying more for research and development (R&D) into technological advances to increase their bottom line as employee salaries are a company’s highest expense (American Sociological Association, 2013).
Tesco has developed from selling beans and biscuits to becoming a major player in approximately every area of the retail market. Clothing , mobile, furnishings, phones, DVDs and holidays. The survival strategy for Tesco is to aim and get to the customer’s needs by making the products cheap from season to season e.g. winter time they could bring in lemsip because this is the season were a lot of people catch colds. Their business is around the customers and colleagues. Tesco’s strategic priorities is to refresh all there UK stores to ensure that it is worth the visit for the customers, another strategy is to make sure that the prices are stable and logical. Finally another strategy that Tesco use is their Tesco club card it allows customers to choose how to unlock greater value for themselves.
Tesco is one of the leading supermarkets in United Kingdom as well as is a second largest retailer in the world right after Walmart. Tesco is considered as a multinational grocery and general merchandise retailer headquarter. As Tesco had been grown and developed and the retailing market has changed over the past 78 years, Tesco has bring in variety of technology systems to help the company in performing task at different level management which rom the operational level to the executive level. This is the structure that the system allowed the business to run smoothly and to ensure that zero mistake decisions are made and the reports are composed for effective management. Therefore, there are two of the information technologies or information
The purpose of Tesco is to sell every day necessities to the whole population such as food, clothes, electric goods such as well as
Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company