Binge-Watch Case Study Essay

The evolution of technology allows more accessibility to have entertainment. People spend endless hours binge watching shows/movies through apps. Once they see something they enjoy they continue to watch. Then it can lead to them looking for similar shows to binge watch. These apps are easy to use for anyone and can be used on any devices that has internet. Also, it can be used at any time the user wants to watch a show. It makes us lazier just to sit down and become an addict to a show. For example, becoming accustomed

Most of us assume emerging economic, political and climate changes will be remodeled by the emerging technology we have today. We are sure YouTube, streaming, and video on-demand will be the wave of the future and change our lives for the better; giving us more money, free time, and control of our lives. Our well-oiled lives in the Tech Age are incompatible with our grandfather's blue collar days scratching out a living turning wrenches at the local garage. We’re at the top of our technological game.

Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

Based on what was written above, it is clear that Crave TV is in a very competitive environment and in order to compare CraveTV to its competitors there are multiple factors that have to be considered. In order to compare the main three on-demand video streaming services, price, content, and convenience have to be examined. As seen in my previous post, Crave TV has a pricing advantage in comparison to Netflix and Amazon Prime Video. However, content and convenience also play a huge role in determining whether a consumer decides to use their service. If the customers are dissatisfied with the provided content and the platform is not utilized on a consistent basis, they will switch to a different provider.

In today’s society, people often choose to watch T.V. over other activities. They read less, spend less time outside, and spend less time interacting with their family and friends. People often eat their meals while watching T.V. One research study done by The National Endowment for the Arts and reported in Information Please Database showed some alarming trends: People age 15-24 spend 1hour and 57 minutes each weekday watching T.V., people age 35-44 spend 1 hour and 53 minutes each weekday watching T.V., and people age 55-64 spend 2 hours and 35 minutes each weekday watching T.V. All of these age groups spent even more time viewing T.V. on the weekends than they did during the week. This study shows that people spend a great deal of time “vegetating” in front of a T.V. screen rather than interacting with others or using their minds to think.

These theories will be useful in determining my underlying motivations behind my choice of media and content and how my experiences help shape the meaning I provide to the former. Although I have a very active lifestyle, media does consume the largest portion of my time. For the sake of this analysis, the table above simply refers to the television shows and movies I watched throughout a week, however it is important to note that in addition, all time spent of the phone, computer, reading and listening to radio also comprise of media consumption.

First, the author claims that since T.V. isn't as popular as it used to be, kids are going on other devices and watching things on Netflix and Youtube. The author states that "They use phones and tablets to watch the video-streaming apps of their liking." There are standouts like Instagram, Youtube, and Netflix. These distractions lure in kids, tweens, and teens onto small screens on mobile devices. There is so many distractions like mobile devices that T.V.´s don´t even seem to matter anymore.

cheaper and more convenient alternatives such as cable/ satellite providers offering recordings via DVR, cell phones, tablets and other electronic devices

Binge watching also referred to as binge-viewing or marathon-viewing is watching television or a single television show for a long time span. It has become a very popular cultural phenomenon because of the online media services such as Netflix, Hulu, and Amazon video. Viewers can also watch television shows and movies on-demand in a binge-viewing manner with cable and satellite services such as Time Warner Cable, Dish Network, and DirecTV. Movie apps and Amazon Fire TV stick also make binge watching adaptable. These companies offer their patrons their services at very affordable prices and therefore making it that much more convenient. Entire seasons of shows such as Orange Is the New Black and House of Cards are just two of the many shows viewers can indulge in. Other shows that are shown on television and not released at the same time, such as Breaking Bad and Undercover Boss can be found on Netflix and encourages binge watching. Binge watching has changed the relationship between the series and its audience in many different ways such as giving the viewer total control to choose when and where and for how long he or she wants to view the show.

The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for a new avenue for securing movie rentals. In 1998 Netflix headquartered in Los Gatos California began operations as a regional online movie rental company. While the firm demonstrated that a market for online rentals existed, it was not financially successfully. Netflix lost over $11 million in 1998 and as a result significantly changed the business model in 2000. The new strategy included focusing on becoming a nationally based subscription model and focusing on enhancing the subscribers experience on their website. The change in

Today, digital technology and the Internet are deeply reshaping the motion picture industry with a trend toward the digitalisation and disintermediation (Zhu, 2010). Media streaming services are an example of this current restructuration. Providing an access to a wide collection of entertainment online at a cheap price, they have penetrated the monopoly that cinema once enjoyed (Herberg, 2017). A significant example can be found in the US company ‘Netflix’, source of nearly a third of all North American downstream internet traffic at peak hours (Hallinan & Striphas, 2016). Once a small DVD subscription service created in 1997, it offers today to its subscribers to watch its own produced movies and shows as well as content of other

Many of their competitors have longer operating histories, larger customer bases, greater brand recognition and significantly greater financial, marketing and other resources than Netflix does. Some of their competitors have adopted, and may continue to adopt, aggressive pricing policies and devote substantially more resources to marketing and Web site and systems development than Netflix does. The rapid growth of their online entertainment subscription business since their beginning may attract direct competition from larger companies with significantly greater financial resources and national brand recognition. For instance in 2003 the extremely wealthy Wal-Mart used their online site to launch an online DVD subscription service, Wal-Mart DVD Rentals. With increased competition reduced operating margins may result as well as a loss of market share and reduced revenues. In addition, our competitors may form or extend strategic alliances with studios and distributors that could adversely affect our ability to obtain titles on favorable terms.

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

The way the audience watches television has drastically changed since the birth of television. The viewer is “changing the rules” (Deign) of how we consume media and is no longer restricted to when they can access content. The company Netflix’s is a great example of this. Netflix is currently the dominant company in the on-demand media industry and “isn’t only changing the way that we watch television, but it’s also revolutionizing the way that it is made”(Page). Compared to old methods of television networks where the viewer is required to tune in weekly at a designated time for a television show, Netflix’s has allowed the viewer to watch

Netflix, an addictive media streaming concept born in August of 1997, has revolutionized the way in which we view films and television series. The appealing and amusing service wholly encompasses a wide range of aspects such as its own plethora of original series, video-on-demand titles, rentable DVDs, and even offers its users the ability to watch and live stream content from anywhere they please. Starting at merely $7.99 a month, the streaming service is affordable, accessible, and an overall satisfactory form of entertainment that has expanded worldwide and is continuing to reach a vast majority, all while impacting society is a multitude of negative and positive ways.