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Television And The Future Of Television Essay

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What do we really mean by television? The way we watch television has drastically changed over the last fifteen years due to new technologies such as digital television and services providing on-demand access. These drastic changes have had a huge effect on viewers and have “allowed online streaming platforms to dominate and revolutionize the way the audience consumes” (Aliloupour) media, ultimately allowing the viewer to be in total control of how, when and where they want their content. The idea of only being able to watch television on a television set is now a thing of the past. Due to technology, the audience now has a vast variety of options on how they can access content. By using scholarly articles, research in new media and Internet sites I will be analyzing current television and where the future of television will be heading.
The way the audience watches television has drastically changed since the birth of television. The viewer is “changing the rules” (Deign) of how we consume media and is no longer restricted to when they can access content. The company Netflix’s is a great example of this. Netflix is currently the dominant company in the on-demand media industry and “isn’t only changing the way that we watch television, but it’s also revolutionizing the way that it is made”(Page). Compared to old methods of television networks where the viewer is required to tune in weekly at a designated time for a television show, Netflix’s has allowed the viewer to watch

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