Netflix Research Paper

1. Netflix’s original marketing strategy offered several flat-rate monthly subscription options; in which, members could stream movies and shows via the Internet or have disks sent to their homes in a pre-paid and pre-addressed envelope. Free from the despair of due dates and late fees, members could keep, up to, eight movies at a time. Upon the return of a disk, Netflix would automatically mail out the next movie from the customer’s video queue. Members were able to change and update their queues as frequently as they liked. The sheer innovation of Netflix’s strategy encouraged several competitors to enter the market to compete directly,

When Netflix was established in 1998, it shook the whole video rental industry by delivering the services that customers actually wanted. It was not about the movies it had in stock, because these were the same with Blockbuster or any other established video rental business. To them it was about how customers can get the best out of what they had to offer.

For this paper, I chose to analyze Netflix as it piqued my interest more than others. Netflix is one of the leading Internet streaming media that provides entertainment primarily through movies, series, and documentaries. For monthly subscription price of between $7.99 and $11.99, Netflix users from all over the world have the privilege to instantly access movies and television shows streamed over the Internet on any of their devices including laptops, tablets, iPads, or even smartphones. Netflix’s vision statement says, “Becoming the best global entertainment distribution service; Licensing entertainment content around the world; Creating markets that are accessible to film makers; Helping content creators around the world to find a global audience” (Farfan 2015).

Launched in1997, it originally offered DVD rental on a pay-per-use basis. In 1999, the company moved to a subscriptionbased model. In January 2008, Netflix began offering unlimited steaming content. Initial approach aimed to position the company as a low-cost video rental service competing with the brick and mortar stores and movie theaters. Since the product they were offering was not easy to differentiate, Netflix began focusing more on the services provided with the DVD rental rather than the price alone. Netflix introduced a No-Due-Dates-No-Late-Fees model and offered an

Netflix, Inc. is a television network which provides streaming of movies, television shows, and original series. It was founded by Reed Hastings on August 1997, and its headquarters are located in Los Gatos, California. Netflix functions in Domestic Streaming, International Streaming, and Domestic DVD. Its content, which is received from several studios and content providers, can be streamed through Internet-connected screens, such as television or mobile phones. In April 2017, it had about 100 million members in 190 different countries.

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix gains thousands of subscribers every year, compared to where it was a few years ago, many theaters believe that movies available to stream at home is a big threat. Home media has changed drastically over the decades, there are no more video rental shops, thanks to how much technology and the Internet have improved over the past few years. Throughout most of our lives, we have accepted the fact that whenever a movie comes out, the only way to watch it is through theater first. With the innovation of Netflix, we are able to experience entertainment in a different way.

Though Netflix’s services have always been available for a television, the release of new products such as the iPad or smartphone allowed consumers to watch “on the computer, tablet, or cell phone” (Dupont 2). Not only did these technologies help popularize streaming, according to Jeff Kagan, they placed the company in the hands of the consumer and allowed them to stream “when they want, where they want” (2). When delivering a product to a subscriber base with vastly different tastes, it is important that the main structure of the product attempts to give each customer the same experience. One of Netflix’s many attributes that sets them apart from their competitors is their “superior customer service, powerful recommendation engine, and great, habit-forming product” (Knee 4). Both of these aspects have helped to broaden the marketability of the product as well as ensure that their consumer base stays content and attached to their

Netflix is the New Redbox 60 million people in this world, almost twice the population of Canada, use Netflix, a TV and movie streaming service valued at around $20 billion USD. A very popular service, some consider Netflix to be one of the greatest inventions since sliced bread. Netflix is such a good and popular service because of its first month free trial, the shows and movies that it hosts, and its accessibility, customizability and ease of use. For example, many people are attracted into the service through its first month free offer. One of the first reasons why Netflix is a great service is the free trial month offer.

Before becoming a force in the movie streaming and internet TV industry, Netflix was originally in the movie rental industry. With competitors such as Blockbuster, Hollywood Entertainment and Redbox, Netflix rose to be the leading Internet provider for Internet television and streaming thus forcing Blockbuster and Hollywood Entertainment out of business. With the transformation of consumer viewing in the American television industry, Netflix has over 75 million members who stream more than 125 million hours of television shows and movies per day (Statista, 2016). Their repertoire includes movies and original series that allow consumers to view at anytime and on any screen in which Internet connectivity to the Internet is provided. In addition, Netflix continues to deliver DVDs within the United States to the homes of consumers.

Netflix is the world’s leading Internet television network ("Netflix: Overview"). It has over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day including original series, documentaries, and film features ("Netflix: Overview"). As a member, you can watch as much as you want, anytime you want and anywhere on an Internet-connected screen ("Netflix: Overview"). You can play, pause and resume watching without any commercials or commitments. Thus, with this streaming service, you can watch unlimited content ("Netflix: Overview").

“Netflix has revolutionized how we watch television. Personally I think it is for the better,” daid Byrne. “If I have two hours before I need to leave the house I can watch two to four episodes of something and it let's me think about where the story is going while I am at work.”

Netflix started as an American DVD-by-mail service in 1998. It began streaming in 2007, and is now the world’s leading Internet television network, with over 75 million members, in over 190 countries, enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films.

Netflix is about having the world 's largest media content at the comfort of our houses. Netflix represents a very important aspect of 21st century, the ability to choose from countless alternatives. netflix created a culture, where we praise binge watching TV shows, it became a hobby for some people, it became a statement of life update netfli and chill. During the time I was writing this paper, I already had more than 20 netflix breaks.

Netflix is the inevitable future of TV that we have all been waiting for. It all started in 1997, when Reed Hastings and Marc Randolph co-found “Netflix”. Then, two short years later, Netflix gets launched. If we skip ahead into 2007, you can now watch Netflix on your personal computer. Between 2008 and 2010 users were became able to watch Netflix through Xbox, DVD players, PS3, and even their smart phones. As of 2014 they have 48 million users. In spring of 2012 they started to create their own “Netflix originals”. If they can do all of that in 17 years, then imagine what it will be like in 10 more years. Now this isn’t just a band in the garage living