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Bernard Gerd Gigerenzer's Deliberate Ignorance

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Gerd Gigerenzer in “Deliberate Ignorance” distinguishes what this self-chosen defiance of knowledge means and what people feel when confining themselves to the situation. When someone willfully decides to remain ignorant even when the answer remains easily obtained, that person has decided to become deliberately ignorant. Gigerenzer understands how systematic ignorance can wreak havoc on large populations and impact people’s daily lives. This systematic production of ignorance deflects, covers up, and obscures facts. He stated a prime example of this “the tobacco industry’s efforts to keep people unaware of the evidence that smoking causes cancer” (Gigerenzer 1). In contrast deliberate ignorance involves a phenomenon where people choose not to have specified information. Gigerenzer breaks down why people do not want to know the truth and why they stay deliberately ignorant. Gigerenzer states why a large portion of parents do not want to know the gender of their child before conception “For those parents, knowing the answer would destroy their pleasurable feeling of being surprised, a feeling that appears to outweigh the benefit of knowing and being able to better plan ahead” (Gigerenzer 1). Although missing out on pleasure motivates deliberate …show more content…

This state of mind that these people put themselves in potentially helps their demeanor to set goals and achieve them. However, avoiding some important information that’s useful may result in a negative outcome. A severe diagnosis of an untreatable cancer would devastate me, yet a diagnosis of a simple cold consists of beneficial knowledge to get better. The only thing that would devastate me more entails being reminded about that diagnosis repeatedly thus explaining how being deliberately ignorance can help someone stay in the correct mindset to set and achieve future

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