Through my reading this week about audience-centeredness, I have gained some additional insights: it is useful for persuading your audience, it helps to plan in advance, and you should address both sides of a situation.
Communicating has the purpose of not only conveying information, but also persuading the recipient to act upon their new knowledge. One way to inspire engagement is to show the audience how they benefit by implementing the new information. However, in order to communicate the benefits it is imperative to understand the audience. This week I was able to implement this principle in a work situation. I oversee the implementation of Family Medical Leave (FMLA) in my workplace. We currently have an employee who qualifies for FMLA, but does not want to utilize it because he fears the loss of further benefits. My co-worker drafted an email regarding his FMLA and asked me to proofread. The communication stated that the employee “…may lose his job without the FMLA protections.” While this is true, the benefits of taking FMLA were not included; such as the fact that the company will pay health insurance premiums during that time. To persuade the employee to take FMLA it was important to show
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This was a primary lesson that I learned in public speaking class. I recently observed the danger of not heeding this advice at a workshop I attended last month. The title of the training: Worker’s Compensation for Human Resources Professionals, explained what processes the State of North Carolina takes upon case submission. However, the audience consisted strictly of department managers, who did not deal with that part of the process. One simple inquiry to the host of the workshop would have been sufficient to determine who the intended audience was. Even though, the workshop was informative it was a waste of time for the audience and presenters because the message was not
1) When dealing with a stubborn audience, you need to appeal to their opinions before you appeal to your own
Create a presentation of your message as you would present it to your intended audience. Include the following in your presentation:
Audience: what argument can you make about the way the beliefs and values, demographics, or shared experience of the audience shaped the speech?
To keep things simple, people simply want to be heard, and they will do anything in order for their audience to listen. There are various ways in which the speaker would gain the right to be heard. Former Governor of Louisiana, Kathleen Blanco, uses various forms to obtain attention from her audience as she addresses the Louisiana Legislator on Hurricane Katrina where she not only discusses the effects of the hurricane but also acknowledges the people who have helped out so far.
1. When communicating, messages must be appropriate to the needs of the audience, the subject and the
“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.
audience and allows them to confront and face with the situation together and share the
Audience analysis is described as the process of examining information about your listeners. Then using that analysis helps you adapt your message so that your listeners will respond as you wish (Steven A. and Susan J. Beebe, 2015). It is highly important to read your audience when presenting a speech, the first thing I noticed about my classroom audience was everyone has a good sense of humor and were open minded as to what they might be hearing. In this paper I will be analyzing my classroom audience and describing how they might react to my speeches and what is the best way to present my speeches. I will discuss the differences between each person and how their views will shape my speeches as a whole because ultimately I must appeal to my audience.
While doing extensive research for the Phase II worksheet, our project team tackled numerous ideas and concepts that relate to the communicator, the message of we are conveying, and the audience that we are trying to persuade. Primarily, our research focused on broader concepts that identified and encompassed all potential concepts and theories that may have applied to our cause, but later was narrowed down to specific variables that were utilized throughout our study and intervention poster.
“Public speaking is the process of presenting a message to an audience, small or large”.
Lisa, head publisher of a rising publishing firm company. She starts her day by speaking to her publicity team on some new marketing strategies. Lisa then spends time on the phone talking with all of the editors she represents. At a lunch meeting Lisa talks to the executive board on a couple of manuscripts she has been championing. Would one think that Lisa is a public speaker? Most people would say no, but after reading Stephen Lucas the Art of Public Speaking, I have learned that Lisa is a public speaker and is using her public speaking skills to inform her coworkers. Chapter 15 is about speaking to inform an audience. Lucas begins this chapter with the types of informative speeches and some analysis and organization skills for each topic. There are many ways to classify an informative speech, Lucas breaks it down into four main topics: objects, processes, events, and concepts. Lucas begins this chapter by speaking on speeches about objects. Lucas defines an object as “Objects include anything that is visible, tangible, and stable to form. … Here are examples of subjects for speeches about objects e-book readers, Susan B. Anthony, service dogs, titanium, human eye and Golden Gate Bridge” (Lucas, 2012, pg. 278.). Lucas reminds us that whatever subject a speaker will pick they must know that they will not be able to tell everything on the subject. To instead pick the most important ideas the speaker wants to get across and use those to develop a main point. Next Lucas shows
Why should your audience care about your topic? Is there some common ground in this topic which all parties agree is important?
When we need to convey information or instruction to our teams or indeed to senior management communication is essentially a means to an end. To achieve a clear communication path the receiver must understand the instruction or information being given. By providing them with the reasoning behind the information we are trying to get them to engage in a positive way with the message or instruction. If the receiver understands the purpose of the message being communicated they are more likely to buy
Here at Paw To Paw, we do not like to bark up the wrong tree. In order to prevent that, we have an AUDIENCE CENTERED philosophy so that we can provide a comfortable CLIMATE
In public speaking of any form to a diverse group of individuals, my main consideration as the speaker is my concentration on the audience that I am speaking to. In starting an effective presentation,