Audience theory

Understanding how an audience receives information can be vital in the creation of a production. One of the ways of testing how the audience receives information is through the audience theory. With the audience theory, audiences can be separated into passive or active, a passive model suggests the production has an effect on the audience while an active model suggests that the audience interacts with the production to develop their own interpretation. The is one main difference between the passive

In our society, audience is a consumer who interact with media. To understand digital and social media, we must understand the audience who consumes media. Today audiences are complex and have different taste and styles when it comes to the study of digital and social media. Thus, these theories are based on the audience and how they process media. Active-Audience theories do not focus on what the audience gathers from the information but rather what they do with the information. People interpret

Active Audience Theory Four theorists are the contributing authors of the active research theory. These authors evolved the role audience play and their ability to actively engage with communication medians. The idea of deconstructionism was the focus of the work of Jacques Derrida and Michel Foucault during the 1960’s. Later in the twentieth century theorist Raymond Bauer developed The Obstinate Audience. In the early 1980’s a theorist by the name of Stuart Hall challenged the traditional theories

Audience activity was first noted in the 1960’s with Stuart Hall’s theory of encoding/ decoding. Before this theory, effects studies were carried out and ‘was dominated by a ‘hypodermic model of influence’ (Curran 1990: 506), thus audience activity emerged from this. Hall’s theory led to studies being created by the likes of Morley (1981) the nationwide audience and Ang (1983) which led to some of Hall’s findings being confirmed but there also being differences. Stuart Hall’s theory of encoding/

This segment will review variety of literature exploring on how and why media organizations produce audiences and markets. The different types of audience theories there are will explore this, and how the audience reacts within these theories. There are many various audience theories out there, however six will be explored. “The word audience is so much part of our everyday talk that its complexity is often taken for granted.” (Ross & Nightingale 2003) Today, media is surrounding us, whether it

Introduction Following a decisive victory against Ted Cruz in the Indiana primaries, reality TV star and real estates moghul Donald J Trump has secured his position as the presumptive republican nominee. In his last white house correspondence dinner, Obama jokingly criticized the media for putting excessive focus on Trump. According to Nick Timiraos' (2016) article published in the Wall Street Journal, Obama said, "I want to show some restraint because I think we can all agree from the start he’s

The acquisition of knowledge is either specifically aimed at imparting a certain person or a general audience. According to (Pritchard, 2010), knowledge refers to information concerning something, which an individual acquires either through experience or undergoing a certain form of process meant to impart information. We have to identify the presence of the propositional knowledge which lay emphasis on things like the facts and figures that we know for example, I can speak English and water is made

anecdotes to connect with the reader’s emotions, experiments to support the claim that people perform better in front of an audience, Stanford Study of Writing to support the claim that students are writing more than before and history to debate how the

explores this relationship, which leaves both the protagonist, and the audience constantly challenged, constantly searching for the truth. We come to realize that there is no single and absolute truth, every story has many colours and the black and whites of truth are personally constructed. The elements of visuality are not only used to create Leonard’s truth, but ultimately shape the way the audience view and

Camps, villages, town's cities". This vivid description of what he anticipates creates imagery in the minds of the audience allowing them to enter the imaginative realm of Toads journey. In this extract Kenneth Grahame creates exaggeration within the characters to effectively fuel the imagination of the audience. The audience is sent on an imaginative journey as they picture the different facial expressions, changing body language and personalities of the characters