Analyzing Sue Jozui's False Advertising

Whether you’re from the North or the South, Whether you call it Soda, cold drink or Pop, we all enjoy these lavishing carbonated beverages at some point. With or without someone's influence. They are delicious no doubt about it. The fizz when you first open them. The rush you get when that first taste hits your taste buds. Commercials are made to get a product know and some even use celebrities to show the audience a familiar face. “They get more publicity and often a big paycheck”, says an article by Justin O’Neill. It is debatable if these celebrities should be allowed to be a face for these products because they can be unhealthy.

One of the main differences in our findings was whether or not our interviewees would stop buying from a brand if the celebrity endorsing them had a scandal. The answers to this question were all over the board. Some said that they don’t care if a celebrity messes up and it has no effect on their relationship with the brand, while others thought that unless the brand was directly involved, they also did not care. Some, however, said that they would stop purchasing from a brand if they had a scandal with a celebrity

Many commercials feature your favorite stars to help endorse a products. Sue Jozui in her excerpt, argues that consumers should stop supporting companies that use celebrity endorsers and that laws should be put in placed for advertisers. The author supports her position by first stating that the audience would connect approval of the celebrity with approval of the product. She continues by claiming that these kinds of advertisements are misleading. The authors purpose is to convince the readers to boycott certain companies that use celebrities as endorsers so that these commercials are no longer the norm. The author establishes a critical tone for consumers of voting age. The author's argument is invalid because companies should have the right to advertise how they choose.

Every day a consumer is being manipulated into buying a product due to the manipulation of celebrity advertisement. In Sue Jozui’s essay, “Advertising” she argues that we should boycott celebrity based advertisements and create rules and regulations for advertisers. The author supports her argument by first asserting that this kind of advertisement is insulting to the consumers. She continues by saying that advertisers constantly use a celebrity to support a claim. The author’s purpose is to inform consumers so that they do not get manipulated into buying the advertiser’s product because of the celebrity being showcased. The author expresses an outraged tone for the consumers. Advertisers should not rely solely on celebrities to sell their

When we watch television, or read through magazines, we often see advertisements featuring stars, or celebrities that we respect. Companies use the celebrity's influence on people to get the public to buy their product,

Marketer may need to choose a popular celebrity who have less endorsement rather than endorsed wide range of brand. As a celebrity endorser can also overshadow their brand by taking on too many endorsement deals. The FrogDog (2013) website considers David Beckham an example of this. The star promotes a wide range of products, from soft drinks to shoes, in adverts that consistently make his image their focal point. The effect of this is that viewers tend to remember that they’ve seen David Beckham, and not remember which product he was

Celebrities can have significant influence on consumer decisions because they are recognizable and admired by many of their followers. The majority of advertisers hire celebrities to influence people to buy their product. For example, a company would want to hire Stephen Curry, a basketball star, to be a spokesperson for the sportswear, Under Armor. This example demonstrates the fact that under armor believes that Stephen Curry, a professional basketball player, can persuade athletes to purchase their product. This causes consumers start believing that Under Armor is the new fashion for athletes.

American society over the last century has been about industrialization and businesses. Things do not just change because some people are unhappy with the way something works, like this advertisement. To change the market, there would have to be a big movement. America has a free market, which has been around for a very long time. The laws and restrictions set are needed to have a fair and still yet very efficient market. Celebrity has much more of a good impact on the market, so it will not be tossed out any time soon. If a real movement happened and a law was actually made, it would be for a real reason, like the Trust Indenture Act of 1939, which was created to protect bond investors, a serious issue that could be detrimental to the business. Lawls like these are restrictions set to protect businesses and their buyers, which celebrity endorsement does not do enough damage to enough people to start a movement to boycott this

With the media becoming the main source from which the current society gets their daily information concerning products, news stories, and entertainment, it is wise to think critically about the messages they are conveying to us. These corporations spend large sums of money every day in order to grasp our attention. The question as to whether or not they have their customer’s best interest in mind arises and leaves the public no answer but to look to the advertisements they have produced. Consider the pistachio industry using a woman with a whip to grasp the viewers’ attention. In reality, is a provocative image what it takes to sell us a simple bag of pistachios? With advertising decisions like these come negative consequences such as the

Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by

Consumers want to be reassured that the decision of buying a specific brand is sensible and would pay off while consuming the product/brand. Most of the times advertising helps consumers come out of the state of cognitive dissonance and satisfy with their decision of buying a particular brand. Celebrity endorsements can help consumers achieve this state of satisfaction. Celebrity endorsements have long been used to convince consumers to buy products. It 's an effective method of creating value, recognition and credibility for a brand

The advertisements we see everyday use a tactic for selling their products called “weasel words”. Weasel words are used in almost every ad you see today, and a lot of people don’t even realize when an ad has them in it. That’s exactly what the advertisers want the consumers to do. They want them to be oblivious that the whole advertisement is making open ended promises and not giving detail at all about the item. A weasel word is when an advertiser uses a vague statement to boost a product. The sad thing is, it is legal for brands to do this to their consumers. This form of advertising should not be allowed to push products, especially if the product is defective or giving out false information.

Al Ikhsan uses celebrities to represent the ideal customer or user of the firm’s products. The company’s advertisements present highly popular personalities, such as professional athletes. The target customers see that their favorite celebrities use the company’s products. As a result, the customers are motivated to mimic the behavior of these celebrities. Through the use of celebrity figures in advertising, Al Ikhsan’s marketing communications mix promotes the firm’s products to customers by motivating them to mimic how these celebrities prefer Al Ikhsan.

Celebrities are stars of their own light. They are known for the glitz and glamour that are associated to them by the fame they have acquired through various ways. Some are known for being attractive, some for being good in acting or singing or dancing, some for the controversy and some for the charisma they contain. At a certain point in a celebrity’s career, he/she becomes so famous that brands are willing to wrestle just to get them to endorse their product. This is for the reason that, as a marketing strategy, companies, in hopes of positive impact this association can bring about pays celebrities to represent them.

Advertising can be traced back to the 1400’s. The first TV advertisement appeared on screens in 1941, in America. Today there are many approaches advertisers use to get consumers to buy their products. In fact, there are five main approaches, which are humor, facts, story, celebrity, and character. During recent advertisement research, it seems clear that most advertisers use humor to persuade a buyer. Although this seems to be the trend, some advertisers take a different approach. Instead, they persuade buyers by using celebrity influences to bring attention to the product.