Sue Jozui Advertising

Companies are very selective when choosing a celebrity to endorse their product because they know the person is a great candidate for them to sell their product to the consumers. Before the company signs on the celebrities to endorse their brands, the companies need to make sure that these celebrities meet three basic qualifications.

If there is a celebrity advertising a product then the advertisement becomes more beneficial for the company. Sue Jozui, in her excerpt, claims that products advertised by celebrities should be boycotted. The author supports her argument by first telling how it misleads and insults the intelligence of the audience. She continues by explaining that there should be rules for advertisers. The authors purpose is to set laws for advertisement is to stop celebrities from falsely advertising products. The author establishes an objective tone for consumers who also believe celebrity advertisement is wrong. The author believes it is insulting to use celebrities to promote product; however it is the consumer's responsibility to not buy every product he/she sees just because there is a celebrity promoting it.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Celebrities can have significant influence on consumer choices because some people want to be like celebrities, so they’ll buy whatever they see celebrities using or wearing. For example, Stephen Curry advertises Under Armor. Under Armor thinks that since Stephen Curry has a shoe deal with them and has a big following, he’ll be able to get people to buy the product he’s advertising. This example shows testimonial and how Stephen Curry is advertising the products. Another example shows Lil Yachty advertising Sprite.

Many commercials feature your favorite stars to help endorse a products. Sue Jozui in her excerpt, argues that consumers should stop supporting companies that use celebrity endorsers and that laws should be put in placed for advertisers. The author supports her position by first stating that the audience would connect approval of the celebrity with approval of the product. She continues by claiming that these kinds of advertisements are misleading. The authors purpose is to convince the readers to boycott certain companies that use celebrities as endorsers so that these commercials are no longer the norm. The author establishes a critical tone for consumers of voting age. The author's argument is invalid because companies should have the right to advertise how they choose.

Jozui, in the passage, “advertising”, explains that this is bad for consumers. She says “This kind of marketing is misleading and insults the intelligence of the audience” (Jozui, 2). Jozui says that endorsed products are misleading and it insults the intelligence of consumers. The ads are not misleading, advertisers used ads like this without the use of celebrities, the only difference is that it’s a celebrity doing the advertising, instead of someone completely new. The intelligence of the audience is not insulted, most can figure out there is no difference.

Every day a consumer is being manipulated into buying a product due to the manipulation of celebrity advertisement. In Sue Jozui’s essay, “Advertising” she argues that we should boycott celebrity based advertisements and create rules and regulations for advertisers. The author supports her argument by first asserting that this kind of advertisement is insulting to the consumers. She continues by saying that advertisers constantly use a celebrity to support a claim. The author’s purpose is to inform consumers so that they do not get manipulated into buying the advertiser’s product because of the celebrity being showcased. The author expresses an outraged tone for the consumers. Advertisers should not rely solely on celebrities to sell their

The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the “Cola Wars.” During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebrities in their commercials and advertisements. This is done as a means to persuade the public that these products are worth buying.

The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, “Advertisers sell images, not products.”

Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.

Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by

After watching the movie, I do think there should be an ethical limit on how far brands can go to promote their products. Advertising has a huge amount of impact on a person. In the past there has been brands that have gone “too far” with their advertisements and in some ways made too much of an impact on the public. For example, there are multiple ads I have heard while listening to Pandora or Spotify that come on so often they become more and more annoying to where I would rather not listen to the music at all or not buy whatever they are trying to sell me. Not too long ago Victoria’s Secret did an ad called “The Perfect Body.” This sent the public into an uproar. The

Advertising is everywhere you look. Nearly 4.4 billion dollars in 2016 was spent on advertising on American Television. Many commercials should be banned because of their destructive impact on American Culture. Chances are that a few of you have purchased an item simply because you saw it advertised. Most claim their products are the best out there. From pharmaceutical advertisement to cosmetic commercials to one of the most disturbing, targeting children.

* Featuring celebrities in ads with the product tends to raise the awareness of the product.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.