Pop Culture Icons Essay

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

Consumers would rush to buy the product if they see that their favorite celebrity is wearing or using the product. The image in the advertisement is very attractive that it is hard for the consumers not to be tempted. As Lutz points out, “When you see ads on television, always ask yourself what the ad is really saying, don’t be misled by the pictures, and the visual images” (34). Emma stone is an image of a true beauty. Her background is impressive, and she is an aspiring woman. Usually, consumers will buy the product even if they do not like it, considering that their favorite celebrity is on the

Use of celebrities in advertising is no new concept, companies have used celebrities to sell everything from cars, to moisturizer. Celebrities, due to our consumerist and media based society, are the ideal salespeople. (Wright, 2015) PETA’s campaign team understands that celebrity can help sell products and put a spin on that marketing technique by using celebrity endorsement in order to sell their ideals, and a vegetarian/vegan lifestyle. Celebrity endorsement can help companies and non-profit organizations such as PETA to gain public recognition, and to make a strong impression on viewers and consumers, so that they will remember the product, or in PETA’s case, consumers will remember the ideals and advocacy that the organization is promoting. (Fleck, Korchia, & Le Roy, 2012) It’s also apparent that a celebrities attractiveness has something to do with it as well. Fleck, Korchia, and Le Roy also state that “A celebrity spokesperson's physical attractiveness has a positive impact on brand recall, attitude toward the brand and purchasing intent”

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

Britney Spears' prevalence as a pre-teen pop culture icon cannot be denied or ignored.  Spears, along with her colleagues Christina Aguilera, Jessica Simpson, Mandy Moore and many others, are ever present on the "Top 40," make frequent appearances on MTV, and can often be found on magazine covers and in photo spreads.  Spears is especially popular among pre-teen girls, who buy her records, singing and dancing along to the lyrics.  These lyrics often deal with love, lust, and sex-topics some consider too mature for the young girls targeted by Spears' marketing.  Young women today are maturing at increasingly earlier ages, and the sexual messages in Spears' songs may simply be satisfying an existing demand for these types of songs.

In my opinion, some of the celebrities does not serve the company either the costumers, they actually serve their selves since some of them offer their naked bodies just for the profits that they could make out of the advertisement itself. In the past, people used to watch television to get the latest news and what is happening in this world which is still continuing till now. But nowadays most of the people watch television to fulfill their free time by watching whatever that could entertain them like TV series and sitcoms.

Celebrities have significant influence on consumer choices because they are well known and liked by target audiences. For example, Taylor Swift does commercials for Apple Music. This example shows that since she is a successful singer/songwriter, Apple Music believes that Taylor Swift can influence the audience by using her music as bait. Taylor Swift also has a deal with Apple to stream her music there before the album officially comes out.

Celebrity endorsement and beauty appeal are both conventions for advertisements due to the way they attract viewers. Carl's Jr is notorious for hiring models and well known celebrities

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

For centuries, sports have been a cornerstone of American culture and way of life. Through the years, countless innovations have been made to improve the viewing experience, convenience, and accessibility of sports, however only one thing has stayed the same, the way the game is played. No matter what happens in the future, a live ballgame will hold the same weight. There is truly nothing like attending a game, and in my opinion, being in person at a game beats the hell out of watching it on a screen. Teams and Networks constantly battle to win over the consumer. This war was started when the live television broadcasts were first introduced and new mediums such as the Internet and smartphones only add fuel to the fire.

As I read through this verbose chapter I began to pick up on the dominating themes of celebrity culture and their development over time. I consider myself somewhat of a celebrity super fan but as I read I realized I have never dove deeper into the meaning of celebrity but merely skimmed the surface. During my perusal of the chapter many thought-provoking concepts jumped out at me.

There is no denying the fact that teens are heavily influenced by celebrities and pop culture (Domestic violence in pop culture 1). Be it a famous musician, actor or an athlete; adolescents tend to idolize them and follow their example (Domestic violence in pop culture). With domestic violence issues becoming more and more prevalent in the personal lives of celebrities, teens are frequently being exposed to cases of physical confrontation and harassment in relationships (Domestic violence in pop culture 1). This is not only subliminally encouraging them to take such measures if a similar situation arises in their own private lives but is also inducing a personality trait which does little to resolve disagreements peacefully choosing instead

America is too focused on bogus Trap artists, and the way that they portray the celebrity lifestyle. We have Teenagers that are currently in Middle School and High School that presume that money will come easy to them without putting in the hard work first. This is a result of trappers who push the idea on to them that money is the only way to be happy. The way these celebrities push this idea is through social media, which is another problem that consumes too much of our youth’s time.

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

Sixty-five percent of American households have at least one video game console in the house (Education Database Online). The Walt Disney Production Company has produced over 1,400 films to date, grossing trillions of dollars and releasing films in several countries all around the world (Disney News). Popular culture has spread at an exponential rate and only continues to become more and more widespread. In our technology driven society, it is becoming harder and harder to avoid the ever-growing reach of popular culture. Video games, movies, television series, and web-based media have become increasingly expansive as more people have access to these types of entertainment than ever before. Although these mediums are most frequently focused on creating amusing content for a viewing audience, these seemingly innocuous sources of entertainment may very well feed into a more malicious agenda. Video games invoking violence in younger players and children’s cartoons diminishing the body confidence of viewers are just two of the many issues seen in our modern media. But do these problems truly exist? Is this backlash just a product of pop culture’s unanimity? By taking a closer look at both sides of this debate, we find an unexpectedly clear conclusion to this predicament.