Analysis of Firm Resource, Capabilities and Internal Firm Condition in Strategic to Organize the Business to Next Level

Barney, J. (2004). Firm resources and Sustained Competitive Advantage. Strategy: Process Content Context: an international perspective, de Wit & Meyer , 285-292.

He suggested that sustained competitive advantage derives from the resources and capabilities a firm controls that are valuable, rare, imperfectly imitable, and not substitutable. He further added that the resources and capabilities can be viewed in form of tangible and intangible assets. There are four different categories of resources financial, physical, human, and organization.

Writer and critic, Edgar Allan Poe is famous for his mysterious and grisly stories. Poe’s work contains spine-tingling tales, using the common themes death and loss. Poe’s writings are considered great American literature.

Method: The type of article would be an empirical study. The purpose of the study was to examine

Zappos, as the first and the world’s largest online shoes retailer, has developed a high quality experience and delivered “wow” to customers. It has established a strong relationship with customer and stick to bring the store to the customer’s home. It has used less twenty yeas to become a profitable company holding an outstanding reputation for customer service and its employee are passionately engage in their works. In this paper, I aimed to analyze the relationship between strategic capabilities and performance in Zappos’s success. The business environment is not constant rather than changeable, so how Zappos goes ahead of revival and forms its unique competency advantages. I will utilize VRIO test to detect the company’s level of competitive advantage. In addition, I will continually combine Barney’ theory of resource based view(RBV) with Zappos to identified which resources it processes and how Zappos used those to form its core competency.

Edgar Allen Poe is known for writing incredible, but oftentimes disturbing poems that center around various themes and topics. His poem “Annabel Lee” discusses the affection he has for a particular woman and goes on to discuss certain events at the ocean where she inevitably dies. Poe changes the mood of the poem quite effectively as he begins by happily discussing his affection, and ending by describing the death of the woman he loves and expressing his sadness for her death. He is able to do this by using symbolism throughout the poem, in addition to alliteration and vivid imagery that appeals to his readers.

To begin with, heterogeneity of capabilities and resources of firms, which is explained as “enduring and systematic performance differences among relatively close rivals”, provides a foundation of the resource-based view (Song, et al.,2006). The implication of this assumption is that core competence conveys the valuable and unique feature of products to customers. The RBV disagrees with the opinion that the resources are homogeneous; if homogeneity is assumed to be essential to develop a proper strategy, the strategy can be easily copied by competitors, which will ultimately result in the dissipation of above-normal rents. Conversely, the unique and fixed resources on hand will lead to outstanding performance and ultimately turn to be a competitive advantage, under the circumstances that sustainable competitive advantage is achieved in an environment where competition does not exist.

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).

Since the passage of the CSA, many campaigns to have marijuana rescheduled under a less restrictive category have failed. However, popular opinion began to sway in the 1990’s and California became the first state to legalize the use of medical marijuana in 1996 with the passage of the Compassionate Use Act (Reinarman et al., 2011). Unfortunately, the federal response was swift and threatened to be severe. General Barry McCaffrey, the drug czar under the Clinton Administration, advised the federal government would “vigorously prosecute persons who supplied medical marijuana, revoke the prescription writing authority of physicians who recommended marijuana to patients, and deny various federal benefits (including licenses) to anyone who used marijuana pursuant to California law” (Mikos, 2011, p. 637-638). The Bush Administration picked up the torch and continued the war on medical marijuana by carrying out almost 200 raids by the DEA on dispensaries in California as well as prosecuting those people associated with medical marijuana. However, advocates of medical marijuana remained vigilant and kept spreading their message and gaining support. To date as listed on ProCon.org (2013) 18 states and the District of Columbia have passed laws legalizing the use of medical marijuana.

Critically evaluate the resource-based view (RBV) of the firm as a means of explaining the sources and strength of the competitive advantage of Apple.

Resources are the source of the firm’s capabilities. Resources are bundled to create organisational capabilities. Some of a firm’s resources are tangible and intangible. Tangible resources are assets that can be seen and quantified. Intangible resources include assets that typically are rooted deeply in the firm’s history and have accumulated over time. Intangible resources are relatively difficult for competitors to analyse and imitate. The four types of tangible resources are financial, organisational, physical and technological. And the three types of intangible resources are human, innovation and reputational (Hanson, D., Hitt, M., Ireland, R. D., & Hoskisson, R. E., 2011, pp. 75-78).

“Two roads diverged in a yellow road…” this verse begins the renowned piece by Robert Frost, titled ‘The Road not Taken’ depicting the choices that one has to inevitably go through in life. Organisations are often subjected to choices as well throughout their strategy making process as there is not a single absolute way – the right way - of doing business. Among these choices are the resource-based view (RBV) and industrial organisation (I/O) theory, which is utilised in performing a strategic analysis. These two theories allow an organisation to derive strategies based on different perspectives, either through internal resources or external structures of the market and firms. In this report, the comparison between the RBV and I/O theory will be done; outlining the theories, differences as well as importance between the two and their implications towards multinational corporations.

For a business to be successful and have a competitive advantage, it is important to evaluate the company’s resources and capabilities (Pitt & Koufopoulos, 2012). Resources in a company are the productive assets owned (tangible or intangible) whereas capabilities are what the company can do with this (Grant, 2010). “Establishing competitive

Based on this method, the research strategy developed was to collect information on British companies, so to understand which communication and marketing strategies were being developed when targeting audiences. Furthermore, this information would be used during the process of collecting qualitative data over consumers of these brands. In the latter, the objective was to understand their perspective and attitude towards the product and brand. Finally, this

Analyse the Tourism New Zealand marketing strategy used to market New Zealand internationally in terms of the following components: