Procter & Gamble Resources, Capabilities and Competitive Advantage

force P&G to lose market share elsewhere. Another argument was that cost of customizing P&G 's products ran into the millions, a standard product could save P&G from incurring these costs. The Euro Brand Team was created to manage these Euro-wide objectives. Each country would be given a lead role in forwarding an all-Europe strategy for a product that was most successful there. coordinated between subsidiaries in teams. Activities would be

Procter & Gamble Co is an American global consumer goods company. P&G have various products that range from personal hygiene products to household products.

In addition, it owns and operates 93 manufacturing facilities in 45 other countries” (2). With such a huge, world-wide customer base, P & G has the challenge of meeting the needs of millions of people. To do so, the company has to constantly update its product line and expand is operations, increase it to answer new consumer demands. The question is then, is P & G capable of doing so?

Consequently P&G aimed to increase its innovative capacity and speed in order to accelerate global rollout of products and brands throughout new structures and policies. This was the main goal of Organization 2005:

P&G need to work hard and do more research and development in order to produce higher quality, more innovative, and more unique in products in order to answer consumer’s need and compete with those major world brand competitors.

Procter & Gamble is one of the largest manufacturing firms in the world, providing a wide variety of different products for over 50 internationally leading brands. On top of this, they are a prime example of a company that is able to both successfully innovate and implement change in order to gain a meaningful and sustainable competitive advantage. In addition, Procter & Gamble 's innovations have an impact on not just the firm, but the entire distribution channel. Their primary strategy in the design process has been to maximize the value provided to the customer by eliminating all of the activities that do not contribute any value to the end product and user experience. To achieve the goal of maximized value, Procter & Gamble realized

P&G is a multinational Organization of consumer goods situated in United States. It sells products like personal care, cleaning agents, pet foods. The P&G Company is well known for its unique strategy which cares about the need of human. It not only makes its product available to its consumers but also tries to improve the life of its consumers. This strategy is more focus on its consumers wants and that is why it has an appeal to the heart of the consumer. The company has diversified its product line and also acquired other companies which have significantly contributed in the growth of their profitability.

1) Barney, J., (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, vol. 17 (1991), no. 1, pp. 99–120.

As a large global company, P&G has strengths that have helped them to acquire such a vast market share. The company’s culture, strong product quality, the ability to understand customers, brand equity, and centralized management is at the

Barney, J., 1991. Firm Resources and Sustainable Competitive Advantage. Journal of Management, 17 (1), 99-120.

For transforming a short-run competitive advantage into a sustained competitive advantage we require resources that are heterogeneous in nature and not perfectly mobile. This translates into valuable resources that are neither perfectly imitable nor substitutable without great effort. If these conditions are fulfilled then the bundle of resources can sustain the firm's above average returns.

Information technology is of great importance in this century 21, where life depends on rapid technological development. In the business world, information technology has been a big difference since its emergence as it helps in the development of both domestic and international sectors. Before Information technology in companies was more hierarchical in the transmission of information (misinformation). With the advent of information technology, the transfer of information has become much easier than ever and it was one of the most important reasons for the emergence of competitive advantages (SHARIRO, RG 2016). Information technology is one of the reasons why business technology is helping to enter the new market better and more at the present

This strategy emphasizes the use of an organization’s resources and capabilities to achieve a core competence that cannot be imitated by competitors. Furthermore, the resource based school argues that if an organization distinctively improves its internal capability; that is being able to have effective inside machinery to deliver products and services to customers, the organization will enjoy a massive advantage in the market. This school also argues that in order to have a competitive advantage, an organization must have resource and capabilities that are sophisticated to those of competitors (QuickMBA,

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

A.G. Lafley, CEO of P&G, explained this strategy through his book “The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation” (Crown Business, 2008) to explain how to make game-changing innovation drive growth on a consistent, well-paced basis. The critical factors include keeping a laser-sharp focus on the customer; establishing a disciplined, repeatable, and scalable innovation process; creating