Analysis Of Colleen Barrett 's Leadership Theory

A good leader is one that motivates others to do well, not because they have to but because they want to. A great leader knows and understands their vision and is unwilling to compromise their values or morals to achieve success. Not all influential leaders are publicly known for their accolades. It is not until something negative or perceived as negative is brought to the public’s attention that these leaders are judged; such is the case of Truett Cathy, the founder of Chick-fil-a. Standing firm on this beliefs in God and Christian principles he turned a small diner into the multi-billion dollar company, Chick-fil-a that generates more profit in 6 days, than its competitors in 7 days (Williamson, 2014,

This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P 's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer 's "fear factor". Lastly they had to alter the means of delivering their product to the consumer due to enhance security measures (place).

This paper will discuss the topic of Leadership and both explore, as well as explain, it’s applicability in today’s work environment. The basis for discussion will be centered on the material provided during instruction of Management 371 and the personal LSA Journal entries of John Brennan. Additionally, there are three referenced articles that further explain and highlight the topic of Leadership. Throughout this paper, Leadership and the traits that make up a great leader will be explained.

Colleen Barrett, otherwise known as Mother Nurture, rose from secretary to president at Southwest Airlines. She exemplifies the definition of a “superleader” in that she is an “inspirational impact on others” (Schermerhorn, 2011, p. 233). During her rise within corporate America she has never ceased to treat her employees like family. On the New York Stock Exchange, Southwest Airlines trades under the symbol LUV. This symbolizes the vision of airlines to become “the World’s Most Loved, Most Flown, and Most Profitable airline” as well as their value statement which encourages all to have a “fun-LUV-ing” attitude and a servant’s heart. (“Culture,” n.d.) Ms. Barrett is well known for developing this culture within Southwest airlines. In corporate America, love is not a word that is used often, but, Southwest Airlines has used it from the beginning. (Shinn, 2003, p. 18) Ms. Barrett has been with Southwest airlines since 1978. She became vice-president of administration in 1986 and rose to the position of president. In 2007, she received the Tony Jannus Award for distinguished achievement in commercial air transportation and in 2008, she won an award from the Women’s Leadership Exchange. She recently stepped down from her role as president in 2008. She continues to work for Southwest Airlines but in a roll that allows her to work in the field, with the employees that she loves to lead.

This case study will examine the strengths and weaknesses of the managerial leadership of Fletcher Jones and Continental Airlines.

The airline industry is one of the largest global industries in the world. Airline companies in the airline industry have gone through challenging obstacles in the past decade. Many changes have occurred within the industry and increased regulations have driven up cost for the industry. The attacks on 9/11 left the industry in shock when planes were used in terrorist attacks in the United States. These attacks changed the mentality of the industry and shifted the focus towards safety. Safety was also a major concern in the industry with the breakout of SARS in 2003 and the H1N1 flu in 2009. The airlines had to ensure that public health and safety of the travelers were

Angela Ahrendts is one of the most successful women in business of our generation. This is due largely in part to her exceptionally strong leadership skills. Ahrendts’ resume of accomplishments can stack up with the best in the world and includes honors and awards such as, The Most Excellent Order of the British Empire for her services to British business in 2013, The Prime Minister’s Business Advisory Group from 2010-present, Oracle World Retail Awards: Outstanding Leadership 2010, ranked #4 on Fortune’s 2013 top people in business, and ranked inside Forbes’ top 100 Most Powerful Women in business for the past nine consecutive years (Alexander, 2013). Every company that Angela has held a leadership role in has experienced great success. However, despite her many successes and achievements Ahrendts is describe as motivating and humble by her counterparts. This speaks volumes of not only her vast amount of business knowledge, but also to her ability to lead people in an effective, relationship-building manner. After much research on Ahrendts and her work at each company we conclude that she is predominantly a Theory Y leader and supports that with four key styles and traits. Among those are a balance of task-oriented leadership and relationship-oriented leadership, in addition to strong administrative skills and interpersonal skill. Ahrendts uses a combination of all of these styles and skills to effectively lead her subordinates and drive successful

The terrorist attacks of September 11th caused many changes in our country. Although there were many after effects of the September 11th attacks, the airline industry was most impaired. This paper will explain two factors related to the airline industry that were most affected, the American people and the economy.

The airline industry is extremely volatile, with events such as the September 11 attacks and recently the global financial crisis having adverse effects on the profitability of airlines worldwide. Only in 2007 has the international airline industry been able to post a profit since 2001 (Clark 2007), and since more losses have been made, with IATA forecasting overall losses for 2009 of $US11 billion (AFP 2009). With substantial increases in fuel costs over the past 5 years and the constant need to purchase new and maintain existing aircraft, it is rare to find airlines

Herb Kelleher exhibited several forms of servant leadership while at Southwest Airlines. The two main behaviors that stand out to me are how Kelleher helped his followers to grow and succeed and how he empowered his followers. The best example of how he helped his followers grow and succeed is with Colleen Barrett. Barrett served as his legal secretary before cofounding Southwest Airlines with Kelleher. She admits she did not have a degree or the technical training, but what she did have was a wonderful mentor and coach in Herb Kelleher. “Servant leaders make followers’ career development a priority, including mentoring and support.” (Northouse, 2016, p. 234) Under Herb Kelleher’s mentoring and leadership, Colleen Barrett went on to become Vice President of Administration, then Executive Vice President of Customers and finally President and CEO of Southwest Airlines in 2001.

During the wake of the attacks of 9/11 the United States realized the importance of airline

Situational Analysis The airline industry throughout the world and specially in Europe was facing hard time prior to the incidence of 9/11 with declining passenger growth rates and overcapacity was putting pressure on yields and margins. But afterwards budget airlines continued growth and profits as compared to increasing deficits of the mainstream airlines. European budget airline is

Airline industry is a growing and a challenging industry across the globe and it is becoming more competitive on quality, pricing and most prominently safety in the contemporary world.

Venturing into the unknown, learning about the latest trends and enhancing my insight to the craft of business leadership I felt right at home. Countless workshops and lectures quarterbacked by respected men and women of their industry; my peers and I examined its truth and power to enforce change. Throughout the conference, I sunk into a deep abyss trying to gather as much information to bring back to my own organization and hopeful future. As the night was setting in, our closing ceremony speaker, the mesmerizing Johan Khalilian vocalized his experiences as a multi-cultured Persian and Puerto-Rican man from inner city Chicago trying to make a difference. Being a first generation American Indian child, I had

The business that I that we will be recruiting for is the company that I am currently working for and I will discuss the hiring process that will be utilized when looking for and recruiting potential applicants. When applying for this job at Southwest Airlines, all applicants will go through a multi-hiring process before being considered a qualified applicant for this company. For this business to be a success and grow, we will be looking for applicants that exude the abilities of a Southwest employee even though they are not just yet. There are certain processes that need to be in place before hiring individuals to fill these positions. The hiring