Singapore Airlines Vision Statement

Analysis: The overall strategy of Singapore Airlines may be related to their commitment to maintaining their high rankings for customer service amongst business commuters. Here having current technology in the airplanes may be relevant to Singapore Airlines in implementing this strategy. To maintain current technologies in aircrafts, it may be more cost effective to truncate the serviceable life of aircrafts and purchase new aircrafts versus allowing the fleet’s amenities – i.e. telecommunication capability for passengers or flat screen televisions in every seat - to become outdated or choose to retrofit the aging aircrafts.

The second most frequent source of business aircraft services is charter flights. Charter is very flexible and can be especially effective in supporting specific purposes. Less connectivity to many emerging markets like eastern Europe renders the commercial flights a highly unlikely mode for the business traveler. Several reputable companies have geared up to meet that need. Global Aviation, based in Singapore, is working closely with China Southern Airways to provide access to 80 destinations within the People's Republic of China. In 1996, Jet Aviation opened full-service facilities in Singapore. Dassault Falcon Jet is also involved in Hong Kong-based charter services that support Pacific rim business travelers.

The final strategic issue is customer service. With such low switching costs, customers can easily find other airlines with which to do business. In today’s economic climate consumers are hunting for the cheapest price, unless loyalty can be developed through quality customer service. These areas for attention include on-time arrivals, safety image, and bag handling.

Singapore is a very diverse and young country. There are many different ethnicities in Singapore, which brought many languages, religions, and cultures to the country.

ground. As you will have seen with the introduction of the A330, and its new medium haul cabin products this year, our commitment to product and service innovation will not diminish as a consequence of the difficult times.””4 BA and SW do not position themselves as the world’’s best service, and are not focused on commitment to product and service innovation. SIA on the other hand does not position itself as a low cost airline like SW and operates different types of aircraft, including the very modern A380 providing even more comfort and luxury for its passengers. Like BA, SIA also serves a variety of food and drinks on board its flights. (See maps)

This report provides a brief introduction of the employment conditions in the Singapore Airlines. It begins with an overview of the company’s profile. The report proceeds to elaborate on the pros and cons of working as a flight attendant. Data were shown to access and analyze the turnover rate and salary range of the different ranking flight stewardess.

There are more straightforward airlines may take off in Asia to take care of the expanding of the buyer demand taking after the example of low-priced transporter AirAsia. Besides, the airline, such as Singapore airlines, they decided to launch the air asia as they see the achievement of AirAsia. They know how huge of the business area is and how great the chance is in Asia. The travelers may not pick AirAsia in the event that they are to travel long flight. They will favor airline like MAS which give better services.

Singapore Airlines has a responsibility not only to be an excellent company, but also to be an excellent citizen of the world by enhancing the lives of the people they touch. To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record. With that aim in mind, they

To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel

Singapore has good relationships with its immediate neighbors and is in a prime location in Southeast Asia that business can use to access multiple markets. Singapore is a founding member of the Association of South East Asian Nations (ASEAN). ASEAN members include Thailand, Indonesia, Malaysia, the Philippines, Brunei, Cambodia, Laos, and Vietnam. ASEAN aims to promote regional peace and beneficial collaboration of Southeast Asian nations in order to facilitate economic, social, and cultural

The politics has become more secure between the nations around the globe. This Secures the Airlines business and gives the Airline industry a possibility to enter a new market. On the other hand, this will growth substantially the competition that the control will lose the advantage, Singapore Airlines (SIA) can no longer be the only airline in Singapore.

The airline industry is a large and growing industry. Air travel plays a very important role in economic growth and world trade. It is expanding for either of the following reasons that is for business purpose or leisure travel. It helps in increasing the international investment as well as tourism. The airlines have made it more comfortable to travel from one place to another, and now are offering reasonable rates. Affordable rates encourage people to travel further to new places. As a result, people have started traveling to new exotic destinations. Billions of passengers are traveling every year by way of the airline industry. The airline industry is not only growing in developed countries but it is growing in developing countries also.

This competitor believes that by engaging and accepting social responsibility and giving the best customer service it can attract more customers and succeed more and more and one day it will become the favorite airline and perhaps the largest in Asia. They believe to be successful and be one of the big players in this industry; they should first put customers before anything else. Giving the greatest customer service, emphasizing on new technology and caring more on safety is the key to success.

Singapore Airlines is one of the world 's leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with excellent service .Being a international company in the competitive International business environment ,it has to face a number of competitions ,challenges ,changing environmental trends and options .To deal with these issues ,SIA pursue a number of management strategies while maintaining it’s key resources and secret of success. This report will analyse the Singapore Airline’s corporate strategy ,business environment ,key resources,key success factors and issues facing by the company.

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.