Advertisement Analysis: Quebec's Seatbelt Campaign

Dana Maliepaard was a young girl who went to Glasgow High School and was involved in an unrestrained car accident. Dana’s mother, Christie Maliepaard, believes that it is necessary to share Dana’s story with others so that they may learn from it. Dana’s story is used to show teen drivers that it is not only expected, but necessary to wear a seat belt. By wearing a seat belt when driving a car or riding in one, you are able to not only save your own life, but the ones of the people who care about you.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Buick and Lowe China teamed up to create this powerful ad to improve road safety in China. In this ad a woman is standing on an empty highway holding a sign indicating the speed limit. This real life victim is missing an arm, an injury that she suffered during a car accident. The scenery is pale and seemingly lifeless. This ad is targeting all drivers who seemingly do not understand the dangers of disobeying traffic signs. Buick and Lowe China create an effective and powerful ad, by making drivers see the real and tragic consequences of not following road safety rules.

Many companies sway a consumer’s mindset by using emotional advertising. This type of advertising pulls at the consumer’s heartstrings and makes them act quickly without thinking critically. Strong images are used often in emotional advertising, as they provide a

Research Question: To what extent did slavery help improve and develop the economy of the United States? Introduction: Did you know that slaves performed a quarter billion hours of free labor?

This is short and simple and along with the color scheme. This is the part of the ad where the reader’s attention is drawn immediately, after the looking at the key imagery. This logic based argument is very powerful due the shortness of the timespan between victims of driving. This is the basis of the importance of the ad as it makes the appeal to logic, to the severity of the epidemic of driving deaths. This fact is important for the advertisement as it adds the “weight” behind it.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

Logos - This uses a common fact to drivers and non-drivers of never losing concentration when driving on the road using this fact makes adult with children have a better idea of the statement there making on car safety.

Toyota reminds the audience to always pay close attention to their surroundings and the system effectiveness is dependent on many factors, which shows that it has its limitations. From this perspective, some may argue on how it is quiet contradict to their effort to show the effectiveness of the brake in unexpected situation, as the reliability has its limitations. Therefore, it can be said that Toyota cars can be used by everyone and everywhere, however, the attitude of the driver is still very important. Looking at how the commercial emphasize on the calmness and the family being the passengers, for instance, the mother looking back to check out on the son after the near – death experience or the pre – collision, Toyota is trying to show how important it is to take safety measure seriously as the driver is responsible over the life of others passengers. The emotional aspect from this scenario might not be magnified into a tensely or panicking mode, yet subtly leaves an impact to the audience to always care about other people in the car and the external surrounding. Toyota is proving that their vehicle is safe for family use, and while they will keep manufacturing better designs and systems for their users, the driving attitude is important too. The ad does not show reckless driving of any sort, to prove that even when we drive at a slow pace, accidents can still happen and can be caused by external factors. Therefore, with a good driving attitude and Toyota vehicles, the risk can be

There are many people who do not understand the importance of seat belts for safety. They do not wear their seat belts even though they know the mortality statistics. Most of them think that seat belts do not help when an accident occurs. We have all made the excuse that the seat belt is uncomfortable. Driving is a dangerous duty that should always be practiced with more caution and care. Some people think that not wearing a seatbelt is rebellious. Other people think that they will never get into accident. Some of the consequences of not wearing a seat belt is that you could die, you can get injured and many more. So far, the only way to avoid these consequences from happening is to wear a seatbelt.

The advertisement is one of those that automatically make you feel bad, pathos is shown in this picture. Showing a little boy who is in a wheelchair is the worst thing to happen to somebody. The boy is sad, the publishers really want to make the audience aware that driving carelessly is dangerous, so dangerous it could affect you in many ways. It can cause minor to severe death accidents. Driving is

In 2016, 3,773 people died in a motor vehicle traffic accident and of that 3,773, 43.71% were reported not wearing a seatbelt when the crash occurred. The “Click it or Ticket” slogan was made to encourage drivers to wear seatbelts, but it’s impossible to pull over every single person that isn’t wearing

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

We have all heard the excuses before, "It's uncomfortable, I'm only going around the corner", I'd rather be thrown out of a car than be stuck in a seatbelt," and my favorite, "I'm a good driver I don't need to wear one." Well you may be a good driver but there are situations beyond your control such as bad weather, road conditions and not to mention other drivers that can affect your safety. Seat belts can mean the difference between life and death in an auto accident. Wearing a seat belt every time you enter a vehicle is not only the smart thing to do it is the right thing because it saves lives, it's the law and it will save you money.

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.