AdMob: Overcoming Challenges and Reaping Results
By Andrew Branson
Jan 10, 2013
Pay per click advertising has definitely evolved together with the advancements in online marketing practices. One of the growing platforms that every PPC marketing company has its eye on is mobile and one of the rising stars in mobile advertising is AdMob which was recently incorporated to Google Adwords. This gave advertisers more options and makes AdMob a more attractive and appealing advertising platform.
Especially because recently, Google announced that the cost per click on PPC advertising is declining and the lowest advertising costs are in AdMob. Mobile SEO services have been put on the spotlight ever since the boom in Smartphones and other mobile devices and AdMob
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Developing a separate mobile site can take a lot of resources, though responsive design technology is already gaining popularity.
Because, the CPC is AdMob is relatively more affordable, it is a "safer" venue for rookie mobile advertisers to start if they are not yet willing to create a dedicated site for mobile consumption. Also, there are now a growing belief that because of the larger screen sizes of mobile devices in the market today, mobile internet surfers are now looking for the "full website" experience as opposed to the watered down mobile versions.
Net, if you're a first-timer in mobile advertising, AdMob is a viable option you or your partner PPC marketing company should look into.
The Key to AdMob Success
Different technologies, same fundamentals - this marketing principle applies to mobile SEO services. When using emerging ad platforms such as AdMob, make sure that you employ marketing fundamentals (i.e. Identifying who your target market is and selecting an app that appeals to them) to ensure that your ad will produce
Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.
Many non-profits mistakenly rule out PPC (pay-per-click) marketing simply because it starts with the word “pay.” However, those who hold that opinion probably don’t know about Google’s
AdRoll is an internet-based advertising retargeting platform and it has more than 5000 advertisers spread across the world. While AdRoll's main strategy involves providing software as a service, the company has managed to get a great deal of attention as a result of its successful methods to promote products. The fact that the institution has customized techniques to serve its customers means that any firm can collaborate with it, regardless of its size or of the public it wants to address. AdRoll took online advertising to a whole new level through the sophisticated strategies that it provides.
Creating mobile optimized website – some few years ago Google took notice of the growing web traffic emanating from mobile devices such as tablet and smart phones. The move saw changes in the algorithms, which penalized the websites that are not mobile friendly. A responsive site will ensure the whole website content fits into the screen. The website should also be fully visible on a mobile phone and tablet browsers.
The Google Ad Words program and Bing Ads are examples of pay-per-click ads. The fee charged is somewhat small, but the potential business brought to the site could outweigh the cost of the ad placement.
The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.("2014 Marketing Statistics Infographic"). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphones were not always related. By answering the following two question, it will further examine the effect of smartphones on advertising. How have smartphones impacted the advertising industry? How effective advertising on smartphones is?
In Sizmek’s annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” the shift towards more mobile friendly formats using HTML5 is emphasized as one of the most important changes in digital advertising during 2013.
Long before now, all a company needed was a functional website. Having a website became obsolete and it became necessary to make your website mobile friendly. Now, the world has completely moved towards mobile technology and having a mobile app is the real deal. Any company that is serious to makes sales needs the services of Indian app developers.
Pay for Clicks PCP It is known as paid search, a type of digital marketing in which sponsors pay a fee each time one of their ads is clicked. From many types of research done by Google Analytics, paid search is the most clicked advertisement among other types of digital promotion. A paid search is a way of buying visits to a company’s site, and not aiming to get those visits organically. Search engine advertising is a digital marketing method and is the most widespread form of PPC. In this process, paid advertisements are commonly located to the right or above of the ‘organic’ search results. The cost for paid search depends on the competitiveness of the keyword that you are bidding on. In 2016, PPC became critical for a digital marketing tool that is still being used by many companies. This suggests that people do not mind these advertisements, especially if the products and services, which are promoted, fit the customer 's needs. Moreover, we use search engines when we look for goods and services; therefore, the results, including the ads, are very pertinent and audience-specific. Plus, Google has created an excellent method for assuring that the PPC ads meet the user’s needs. PPC is good for sponsors; they are offered alternative ways in marketing their products that had not been possible before.
Plenty of companies are turning to digital marketing agencies to help them on their mobile marketing journey. There are also businesses partnering with email service providers to achieve success in this field. You can also take those paths but it is still important to have a mobile marketing roadmap that will tell you what’s ahead and what to expect.
With this information on hand, it is clear that making money using advertisements from mobile applications is not as challenging as it was five years ago. Every year, technology is getting more and more advanced, and there are more roads to making easy money through mobile applications.
When people hear the word mobile web, it is absolutely being well understood of what it means. Mobile web refers to where people are accessing through the Internet on their mobile devices and accessing information to whatever users are searching (Mckee, 2014). According to the article, “Why You Should Optimize Your Website” by Suzanne McKee, tells readers like us that there are about 77% of people who have mobile devices (Mckee, 2014). This leads to a very well define conclusion, if you will, that mobile users are looking for information about a company’s product using their mobile devices regardless if it’s smartphones or tablets.
The end of the year approaching fast and this year (2015) has been a one in which the main focus of the website designers has been on responsive design. This is quite understandable since there has been a steady increase in the number of mobile Internet users in the past 5 years. In fact the number of mobile Internet users have exceeded those from any other platform this year (2015). This is a very important statistic for every business and web development firm. Here are a few statistics that make it all very clear:
Yahoo! Search Marketing is using real-time bidding (RTB) technique, with which advertising buyers bid on main slots along with Yahoo!’s search results after the user put in certain keywords for search. RTB is different from traditaional bidding methods, such as CPM (cost per mille) and CPC (cost per click). To put it simply, RTB allows advertising buyers to bid for target customers, which are selected through analyzing users’ browsing history and possible interests, and to place specific advertisement for each user. In this way, the presented advertisement becomes more relevant and precise for target customers.
There 's always been a strong discussion about whether responsive is really fit for purpose for hotels ' web and mobile presence, or whether a separate mobile-focused webapp and desktop/tablet website is better. A strong advantage of responsive sites is that the content is largely the same and managed in one place, it 's just adjusted physically to match different screen sizes or devices. This makes it easier to deal with for the hotel, and ensures a consistent image and brand projection across devices for the user and prospective customer.