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Sephora Case Study

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Sephora Case Analysis
Summary:
Sephora start operation in 1969. Today, the largest prestige beauty special retailer in the world. Sephora generate 2 billion revenue from U.S, Canada and Sephora.com website. The reputable selling products cosmetics, fragrance, hair and skin care products.
Overview:
Sephora strive to continually build brand through direct marketing and Digital marketing platform. Sephora allocated 1 million budget on social media, mobile apps, and videos marketing. Bornstein Senior vice present of Sephora is anticipate to double the budget in 2011. Bornstein is thinking how to convinced LVMH and determine the impact to support additional funding.
Sephora online …show more content…

Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.
Twitter: High
Sephora already has 100,000 user on twitter. Basically need to increase the interaction with clients and it help to drive the traffic to other Sephora social media channels YouTube, Beauty talk and Sephora.com. Increasing the engagement with followers and retweet, spread news and promotions such as #Sephora expand presence in market.

Video Productions: High
The extra budget use in video production such video content, advertisement on YouTube. Budget will allocated to produce high quality online videos that spread and represent the Sephora brand image in better way among clients. It cost $20000 for each video but spend extra budget to stop low quality ads create negative impact on customers as well as brand awareness.
YouTube: Medium YouTube ads create thousands of new customers for Sephora. With the help of new ads on YouTube connect new customers by letting now about existing customer experience with Sephora. New promotion and service will increase the brand awareness. The main objective is add extra space for advertisement on YouTube. So, ads will direct traffic to Sephora. Come and

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