Adidas, Nike, Under Armour And Puma Essay

Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball, golf, tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores, factory outlets along with Nike women shops. One of Nike’s biggest competitors on the rise is Under Armour, Inc. Under Armour; the primary maker of performance athletic underwear and apparel has risen to the top with main competitor Nike. The company has also begun to become a factor in the footwear market as

In addition, these companies are able to easily compete in the sports apparel market because the barriers to entry are low. On the other hand, many companies should think twice before entering the market. One reason is the large capital costs that are required to meet consumer demand in the market. In addition to large capital costs, some of the largest companies have gained customer loyalty based on their strong marketing skills. For example, Under Armour, Nike, Adidas, Reebok, ASICS, make new entrants into this industry much more difficult to compete with when these companies have a big share in the market already. According to Exhibit 4 in the textbook, it shows the major competitors and brands in 2013. Nonetheless, competition is intense in the sports industry market but, the high levels of product differentiation can also act as a barrier to entry for many companies because company’s need a high level of marketing to market their brand to consumers.

provided respite to the industry and they are making good us e of it. Already most of these

Comparing Nike vs Adidas is like trying to compare, LeBron and Jordan, or Messi and Ronaldo. Both are game changers in athletic wear. The controversy can never be solved because everyone has their own opinion to which brand they like better. For some, they idolize Nike because of the athletes that they sponsor. Others, like to rock the urban style of Adidas. Nike and Adidas have been going head to head for as long as anyone can remember. Nike was founded and established in 1964, while Adidas was founded and established earlier in 1948. There are lot of differences between these two companies, but the ultimate deciding factor to which brand customers prefer comes down to their own opinion.

Between Nike and Under Armour, I would have to choose Nike as the better investment option. There are many categories to consider when debating whether Nike and Under Armour is a better investment, some of theses include profitability, liquidity, and solvency. Overall, I believe that Nike surpasses Under Armour in a majority of these categories. For profitability Nike defiantly overcomes Under Armour in many categories, including net profit margin, return of equity, and earnings per share. Nikes net profit margin for the fiscal year ending May 31st, 2015 was 10.08% compared to Under Armour’s net profit margin for the fiscal year ended December 31st, 2014 was 6.75%.

The article entitled Under Armour Overtakes Adidas in U.S. Sportswear market, written by Germano, claims that Nike is number one seller of sportswear & footwear in the US market followed by Under Armor. Adidas was directly behind Nike in the US market yet it lost its No. 2 position in the acutely focused U.S. sportswear advertise a year ago to Under Armor Inc., which expanded both clothing and footwear deals at its German adversary's cost. Nike has long held the top roost in U.S. offers of sweats and tennis shoes, with its Nike and Jordan brands representing more than 90% of the American business sector for basketball shoes. Be that as it may, both the footwear and attire divisions of Nike and Under Armor expanded their piece of the overall

There are many ways to market your brand and get consumers involved. Nike has taken the initiative to invest in the National Basketball Association by endorsing a surplus of professional basketball athletes. This method of marketing has been going on for many years allowing different brands to advertise themselves through celebrities that people look up to. Having a celebrity as the face of your company engages a broader audience and increases sales. It is illustrated in the graph labeled “NBA Players Brand Endorsement,” the leverage Nike has over its main competitors Adidas and Under Armour.

Columbia Sportswear Company is one of the largest wholesalers of outdoor sportswear and equipment in the United States. Columbia Sportswear competes in the consumer goods sector, apparel-clothing industry (COLM Profile- Yahoo! Finance, 2015). As of December 31, 2014, they operated 74 outlet retail stores, 19 branded retail stores, and 5 brand-specific e-commerce Websites in the United States (COLM Profile- Yahoo! Finance, 2015). As an enterprise participating in this industry, one of the major obstacles the company faces is standing out amongst an intense line up of rivals; those of which include Nike, North Face, and Lululemon.

The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike. 3.0 Introduction Nike is the worlds number one sports shoe company. In the US Nike dominates 35% (source: see appendices) of the sports shoe market and its products are sold in more than 140

1. What is adidas’ position in the athletic shoe market? How does the brand seem to be doing in this market? Position: the position of adidas has transferred from “leading supplier of soccer footwear worldwide” to “leading sport brand”. Adidas was founded in Germany in 1920. In 1995, it became a public company as well as the leading supplier of soccer footwear due to its great performance of footwear sales. In 1998, adidas began to move into the U.S. market. Adidas doubled its U.S. market share within only one year, so it hoped to continue to make big move in following years. In its way to U.S. market, adidas confront with the

Adidas was founded by Adi Dassler on August 18, 1949 in Herzogenaurach, Germany. Adidas has been in business longer than Nike, they have had their logo since the inception; thus, the three stripes on the side of their shoes. In Spring of 2015, they came out with their new strategic business plan called, “Creating the New”. The focus was on Cities, Speed, and Open Source. According to Herbert Hainer, the CEO at that time stated, “The company is working every day to inspire and enable people to harness the power of sport in their lives (Adidas Group, n.d.). Adidas current competitive strategy is not the same as Nike’s competitive strategy. In October 2016, Kasper Rorsted became Adidas’ current CEO. He believes health and fitness will continue to become a lifestyle not a fad. Furthermore, he wants to expound the three clear strategic choices: Speed, Cities, and Open Source.” They are more focused on the broad target market, a low-cost provider strategy. In March 2017, he updated the focus for Adidas to include “Corporate Culture, Digital, One Adidas, North America and Portfolio.” (Adidas Group, n.d.).

Which shoe is better, Adidas or Nike? Adidas and Nike are similar in a way that they both advertise shoes, but they both use different tactics. The main question though, is which shoe brand is better? The Adidas advertisement aimed at teenagers focuses on finding a shoe that makes them feel happy and one that they feel comfortable in, whereas the Nike advertisement focuses on being able to trust Nike and that they will provide them the best shoe to help them be the best. The Adidas brand and its ads are really interested in using famous people and well known superstars. Also, Adidas value sponsoring teams and global events. However, Nike values sponsoring specific stars in a wide range of sports, and they use main symbols in their ads to describe

Adidas Group, as one of the world’s retail leaders in sportswear, has as primary target the sports participants, including high performance athletes, as well as non-athletes who are inspired by those at the highest level of their sport, and those that really love sports as part of their lives.

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at €10.38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company.

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).