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Essay On Nike And Adidas

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Which shoe is better, Adidas or Nike? Adidas and Nike are similar in a way that they both advertise shoes, but they both use different tactics. The main question though, is which shoe brand is better? The Adidas advertisement aimed at teenagers focuses on finding a shoe that makes them feel happy and one that they feel comfortable in, whereas the Nike advertisement focuses on being able to trust Nike and that they will provide them the best shoe to help them be the best. The Adidas brand and its ads are really interested in using famous people and well known superstars. Also, Adidas value sponsoring teams and global events. However, Nike values sponsoring specific stars in a wide range of sports, and they use main symbols in their ads to describe …show more content…

One of these techniques includes name dropping. Just like Nike, Adidas uses many different celebrities when advertising their products. Adidas uses a whole range of celebrities from Kendall Jenner to David Beckham. This technique is called name dropping. This persuades the buyer to buy this product because many new and famous celebrities use it too. Also, Adidas uses an advertising technique called covert advertising. This is when they portray their product on media. Such as, movies, tv shows, and social media. And example is the movie Beverly Hills Cop and many different Adidas instagram accounts that they keep in touch with Adidas fans all around the world. However, when Nike uses their advertising techniques, they use an exaggeration technique to make people think that just by wearing their shoes that it will make them run faster than before. This makes people fall for it because they makes it seem like it is the best shoe out there for running. Also, another difference is that Nike uses emotional branding, which is when they use emotion to advertise their product. For example, they do this by playing a hero that overcomes challenges and adversity. This makes people feel sentimental to buy their product because Nike makes it look like the outcome of buying their product will be victorious. After all, both Nike and Adidas use a few similar

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