A Company 's Social Media Strategy

Marquette University had many successes building its brand through a strategic social media strategy. According to the case study, members of The Office of Communications and Marketing supported and participated in the conception and planning stages to help structure an effective social media strategy. In addition to the research and information gathered internally, the university also engaged with a variety of audiences, not physically on the campus, to further extend its market research and brand. Marquette University’s marketing and communications team’s strategy for social media is focused on engagement, dialogue, bridging of information, and community. This strategy aligns with the university’s mission, “the search for truth, the discovery and sharing of knowledge, the fostering of personal and professional excellence” (”About Marquette: Our Mission,” n.d.).

For this report I will be looking into the ins and outs of Lloyds banks current social media strategy looking at the way they are using social media and see if their social media is currently connecting to the masses as it should be whilst trying to expand their bank by hopefully using new and innovative way to connect to a new audience in this modern era and if there any holes that can be spotted whilst reviewing their social networking sites.

Panera Corp. (“Panera”), a bakery concept, is one of the largest food service companies in the United States with 1,777 locations nationwide. Einstein Noah Restaurant Group (“Einstein”), a competitor of Panera, is an operator and franchisor of coffee cafes. This paper seeks to analyze the financial information of these companies to determine which company is performing better.

If you’re hoping to boost your presence across search engines, there’s no use in placing all of your bets solely on organic/paid search, PR or social media in order to get the level of visibility your business needs to become successful.

Two brands from the same product category that I chose to compare their social media promotional strategy are Dunkin’ Donuts and Starbucks. I chose the two brands because they are the two largest, most well-known, and direct competitor coffeehouse chains in America. Specifically, I chose to exam Dunkin’ Donuts and Starbucks’ activities on Instagram for a week. I selected Instagram because the majority of its users are millennial, and in this case, it’s the brands’ largest customers. Also, I find it’s interesting how many brands are shifting to Instagram, where it allows brands to create a visual story that draws consumer’s attention, engage, and connect with fans better as pictures are easier to remember and process.

In terms of market performance, the companies ranked in order are Facebook, LinkedIn, and Twitter as show in Figure 5. Facebook had the largest market capitalization and ranked first in all categories. Despite a second place ranking, LinkedIn had the highest stock price per share. Investors were willing to pay more per share for LinkedIn and had promising prospects for the company. Twitter had ranked third in all categories. Price to earnings ratio would be a consideration as a measure for market valuation, however the measure was not meaningful to mention in the analysis. With the market valuation measures, the companies are ranked and placed in the social media industry in the U.S.

Good morning Mrs Steele my names Nikita Copeland-Walker and I am a part of your Marketing Executives team. I am standing here in front of you today to propose a social media marketing strategy that will create an online presence for Urban in Brisbane, help to grow your business which will therefore increase sales and will lead to an increase profit for your business. By the end of this presentation you will understand the different social media platforms and you will have an effective strategy to implement on your company to grow your customer base and brand. Today I will be talking about the different issues that can occur when implementing a social media strategy. I will also evaluate these strategy’s and provide you with my recommended strategy

According to a poll from hubspot.com it was found that businesses with high numbers of webpages get over six times of more leads than companies with fewer pages. These statistic prove the importance of social media marketing in the business world. The effectiveness of a company’s advertising through social media measured through the metrics scale, or more commonly known as the key aspects of social media advertising. I do believe that metrics matter in social media to an extent, but a large part of the effectiveness of social media is one that cannot be measured. With that I will try to explain the importance of metrics and their impacts on the system. . . . . . . . .

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

Coca-Colonization is the spreading of American culture through popular products, especially the soft beverage Coca-Cola. Coca-Cola is an example of a cultural item that is repeatedly displayed in American television shows, movies, and other forms of media that are viewed throughout the world. For example, according to Kevin Shively, author of “Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content” on Simplymeasured.com, “Interbrand ranks them as the third largest global brand in the world”. Furthermore, this cultural item reflects the idea of wealth and luxury in America, and influences the way of life for other countries as well. This could have a negative impact on other cultures for several reasons. For example, the vast exposure other cultures have of Coca-Cola could affect their own ideals, resulting in the adoption of America’s ideals. The adoption of America’s ideals could then result in the diminishment of their own tradition. Also, the impact of Coca-Cola in the media may give a distorted perception of American culture, and may result in false hope for those wishing to become a part of it. As a result, these effects of Coca-Colonization have a negative impact on other countries who are exposed to excessive American media.

As of yesterday, there were 22,577,692 likes on Starbucks Facebook page, 1,502,234 followers on twitter account. This clearly says Starbucks is doing something right with social media on the web. Starbucks uses different social media platform for different purposes.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.

Everyone knows the name McDonald’s and can easily say which restaurant the Golden Arches belong to. It is not just a company that is well-known out in the real world, but is also one of the most popular fast food chains on social media. On twitter, McDonald’s has three different accounts. Their main twitter is @McDonalds, which has 3.06 million followers, is following 14.6 thousand people, and has tweeted 93.2 thousand times. They have a twitter dedicated to the corporation, @McDonaldscorp, which has 32 thousand followers, is following 12.5 thousand people, and has tweeted 56.8 thousand times. The other twitter that they run is for customer service, @Reachout_mcd, who have tweeted 83.2 thousand times, are following 1,852 people, and have 9,934 followers.  Their Facebook page has 60,844,794 people who like the page. McDonald’s biggest competitor on social media at the moment is Taco Bell, who have two twitter accounts. The main account is @TacoBell who have 1.64 million followers, are following 16 people, and have tweeted 527 thousand times. The secondary account for their customer service team is @TacoBellTeam and have tweeted 8,780 people, are following 327 people, and have 5,164 followers. Taco Bell’s official Facebook page have 10,291,405 likes. From the number of followers, following, and tweets, one can tell that McDonald’s is above Taco Bell on 2 of the social media sites.

Looking at the Panera Bread Facebook page we see the company first started on Facebook in 2009 and currently has 2,782,567 likes, while Starbucks started on Facebook in 2008 and currently has 35,955,833 likes. In terms of importance when it comes to metrics I believe the number of visits or check-ins the company has according to its Facebook page can be a strong indicator of a company 's position. According to Facebook, Panera has 5,308,370 people that have been there and checked in, while Starbucks has 24,796,862 people that have been here and checked in, significantly more than Panera. The Facebook