Fast Food Chains On Social Media

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

We should be a part of our customers' lives and in the communities in which we serve” (Chick-fil-A). Chick-fil-A has used social media as a tool to advertise their brand and their charities. With over 35,000 social media mentions a month, the company is capable of crafting their branding and image in a matter of minutes (digiday). As of last year, a company that’s main product consists of a chicken sandwich topped with a slice of cheese and single pickle, has been able to amass 7.5 million Facebook followers and 335,000 Twitter users listening to their posts! (digiday). Chick-fil-A has a direct media line to their customers and those customers have reciprocated with a loyalty that rose to the level of listening to them at home or on their smart phones. Pretty remarkable for a quick service restaurant establishment started in an Atlanta

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

For our current assignment I have chosen Amy’s Baking Company and Bistro great failure and meltdown. The question is how everything went so very wrong so fast. The company in question is a two owner bakery, located in Scottsdale, Arizona. On the first glance it appears to be just another bakery. However unlike many other bakeries this one had the luck of being featured, not once but twice, in Kitchen Nightmares, a reality show. The show is meant for teenagers and up, showcasing bad businesses in field of culinary works and helping them to actually achieve greatness with guidance of a known chef celebrity Gordon Ramsey.

To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

Whenever one goes shopping for groceries there are many different things people take into account. Some of the many considerations one must take when shopping is the price, the ingredients, and if it is going to be enough to last you or if it is going to be too much that the food you bought is going to go bad. As culture changes, so do our food shopping habits. For example, a few years back one would turn on the TV and would see McDonald in his big clown outfit promoting the "GREAT" hamburgers. Now those types of commercials are nowhere to be found. One can say that in today’s society we are experiencing a cultural change on food advertisement.

Another important role in staying competitive is McDonald’s online presence. The website, (www.McDonald’s.com), “is a great opportunity to connect with the customers and stay competitive” (Shell, Ellen Ruppel). Through the website, the company shows company facts, product information (nutrition facts), and links to the charity website, as well as games promotions (monopoly).

Every company has their own way to promote their products; McDonald’s is no different. The promotion strategy of McDonald’s could be classified into two aspects, which are the advertising promotion and sales promotion.

McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012).

Internet is another means to attract customers and McDonalds regularly updates its web-site with their menu, prices and current promotional offers.

McDonald’s generates demand for its products through online marketing through Google ads, Facebook etc. In countries like India, they collaborate with websites like Snapdeal, Timesdeal, Flipkart, Yatra etc. to promote sales. It has also developed smartphone applications for consumers to order food through their phones.