Analysis Of Marquette University 's Marketing And Communications Team 's Strategy For Social Media Strategy

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Positive outcomes for the University of Delaware through the partnership touch on all valued Guiding Principles driving the core of the University’s mission and vision: Delaware First, Diversity, Partnership, Engagement, and Impact. The partnership and its subsequent programming also address the top three Grand Challenges as outlined in the University’s Strategic Plan, Delaware Will Shine: Educating the Global Citizen, Advancing Cultural Understanding and Creative Expression, and Bridging Opportunity

In addition, the University should utilize social media to its maximum potential. For example, a maintaining an updated Facebook page would allow the new Millennials to become familiar with SSU. The university can share important accomplishments, current events, and student achievements in order to develop a welcoming and personable connection with its audience. Lastly, the University could also utilize a small percentage of the budget toward scholarship opportunities. These recommendations should promote SSU, which will lead to an increase in student enrollment.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Lindsay Lebresco, director of brand and digital marketing at Lehigh University says that “Social media allows us to build relationships with students before they come to campus. It’s a great way to show, as a university, that you’re engaged in the conversation that matters to your community. It can also be an important step in creating connected students from the start of their four-year experience. An example of this would be a girl named Klaudia Jazwinska who had contacted 2 colleges through twitter. The colleges were Lafcol University and Lehigh University. Lehigh had convinced her through tweets and when she got there Jazwinska said “I connected with current students and professors who were eager to answer my questions and share their own experiences”. This proves that social media can also help you instead of affecting you in a negative

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

It was not long ago when I fell in love with the University of Chicago. My fervor for UChicago rapidly grew from the moment I first heard about it. I was on the Metra headed to downtown Chicago with my friend, and she mentioned UChicago as her top school for college applications. As she talked about UChicago endlessly, my interest in the school piqued. My friend’s enthusiasm about UChicago amazed me and influenced me to conduct my own research on the school. The prestigious reputation of the school surprised me because I had never heard of it before. I soon realized that UChicago is a hidden gem among colleges that all seem the same to me.

Social media has become essential as a marketing tool for CU's, which is why 74% of marketers are incorporating social media into their marketing budgets. The CMO Survey released in August 2014, indicates that “marketing budgets are expected to increase by 7.2% in the next year.” With 1.65 billion social accounts that are active globally, social media has become an effective

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

In recent years, social media has become the best available option for brands to communicate with prospective consumers. In other words, social media is an opportunity for brands to transcend the traditional middleman (Neti, 2011). One of the many positives is that companies can build their own brand communities easily on the social media. There are some obvious benefits of brand communities which are facilitating information sharing, spread the history and the culture of brands, providing help to customers, and positively influencing brand loyalty (Laroche, Habibi and Richard, 2013).