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1.2.8 Porter's Five Forces Model

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2.8 Porter‘s five force model A model of pure competition implies that risk adjusted rates of return should be constant across all the firms and industries. However there are various economic studies have affirmed that different industries can sustain different levels of profitability part of this difference is explained by industry structure. Porter provided a framework that models industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model for better understanding the industry context in which the firm operates. Description of the Model: 2.8.1 Bargaining power of Buyers - Low This force looks at the power of the consumer that affects pricing and

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