521 RP1 Dialectical Journal Entry
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University of Houston *
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521
Subject
Marketing
Date
Apr 3, 2024
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docx
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Dialectical Journal Entry Format
A dialectical journal is a reflection tool that allows you to become more familiar with examining sources, identifying important passages or quotes, questioning claims, and digesting new information. This structure helps to facilitate your ability to understand new and important information while also recording your reactions, connections, and observations as you assimilate new learning. Using the passages and content from the Youtube videos and LinkedIn Learning courses, record the pertinent information in the journal table below. You should have at least 16 entries or commentaries, 8 quotes and 8 responses to the quotes (1 quote and 1 commentary each)
in the table, but feel free to add more boxes as necessary to enhance your own learning. Please type You may your responses and save into the format below. Insure you reference the material by name of the video, a citation, and or text chapter and page. I must be able to find the exact information you use. PLEASE NOTE, YOU MUST COMPLETE THE ENTIRE LINKEDIN COURSE TO GET FULL CREDIT. You will receive points in the gradebook that confirms you completed the course.
Videos required Why businesses fail?
https://www.youtube.com/watch?v=wNO-2fq1gqc
Steve Jobs - Business strategy. Start with your customer and work backwards to a product or service
https://www.youtube.com/watch?v=48j493tfO-o
The One Thing You need to Create Value - Advice from Steve Jobs and Bill Gates
https://www.youtube.com/watch?v=juc9KvqTVIc
Why Starbucks failed? Australia
https://www.youtube.com/watch?v=_FGUkxn5kZQ
LinkedIn Learning Marketing Foundations: Value Proposition Development
Differentiation and unique value
Marketing: Customer Segmentation
Target market essentials
Key grading instrument items (pts)
See rubric for content feedback
-3 max per question Missing citations/references per question
Missing textbook citation
-2
Missing outside citation -1
Missing Entry numbers, each entry
-1
Not including separate question ea.
-2
No reference page
-5
Each question (40-80 words per answer)
-2
Questions and numbering not included/ea.
-2 Missing the cover page
-5
SHORT ANSWER, PAPER, and ASSIGNMENT RUBRIC
The rubric below serves as a guide for evaluating written papers and projects for this course. Expectations/
Components
Exceeds Expectations
A
Meets Expectations
B/C
Performs below
Expectations
D/F
Assignment of
Information
Concise, clear, logical organization of ideas
Precise selection and presentation of information
Assignment is focused, unified, flowing
Assignment gives clear direction to reader
Ideas generally organized
Congruent selection and presentation of information
Assignment is structured
Presentation of ideas can be tracked by reader
Little or no organizational scheme
Tangential/irrelevant selection and Assignment of information
Presentation confusing, rambling
Presentation style requires multiple readings by reader
Evidence of
Understanding
Identifies key central issues and underlying assumptions for the topic
Presents diverse perspectives on topic
Presents clear personal perspective on topic
Integrates resources in seamless support of expressed views
Identifies key issues central to topic
Presents more than one perspective on topic
Expresses views relevant
to topic
Uses appropriate resources and/or experiences to support expressed views
Limited identification or articulation of issues central to topic
Fails to identify or identifies one perspective
on topic
Expressed views are vague or cursory
Limited or inappropriate use of resources and/or experiences Depth of
Commentary
Synthesis and evaluation
of topic
Forms patterns & structure from diverse topical elements
Appraises and presents the most effective explanation
Creates new point of view from expressed opinions
Application and analysis of topic
Applies topical elements to specific situations
Deconstructs topic into component parts; recognizes logical fallacies in reasoning
Draws conclusions about
identified issues and expressed opinions
Recall and comprehension of topical
knowledge
Rote Assignment of facts
about topic
Describes/explains selected topical elements
Conclusions are absent or superficially drawn with little expression of
own views
Evidence of Understanding (textbook(s) and at least 1 additional sources must be used or are required for every question or section.
Quotes, Paraphrased Arguments, Specific
Facts or Claims in Content
Your Reactions Corresponding to the Quoted
or Paraphrased Material
EXAMPLE: It’s Not Hard Work; It’s Heart Work Video
For a majority of practicing teachers, lack of preparation in and exposure to fundamentally sound culturally responsive practices within their teacher preparation programs or in-service professional development endeavors have left them ill-equipped with a conceptual understanding of this essential framework (Gay 2010; Kea and Trent 2013)
EXAMPLE: Students don’t want to show their culture because they may be made fun of by their peers.
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