PMC107

.pdf

School

Sault College *

*We aren’t endorsed by this school

Course

107

Subject

Marketing

Date

Apr 3, 2024

Type

pdf

Pages

10

Uploaded by SargentFish6115

Business Operations Topic: Marketing: Helping Buyers Buy Day: 6 – Part II 1
2 Reference Unless otherwise stated in individual slides, the following slide deck has been adapted from: Nickels, W. G., & Rourke, N. (2022). Understanding Canadian Business . McGraw-Hill Ryerson.
3 In-Class Video 1 1. Prepare for the video: § Discuss the marketing mix and the Four Ps with students before watching the video. Ask students if they are familiar with Dunkin’s marketing mix. See if they can identify Dunkin’s marketing mix before viewing the video. 2. Watch the video: Dunkin' Donuts and the 4Ps
4 In-Class Video 1 (Part 2) Discussion Questions § Discuss the importance of using social media to promote a product or brand. § How important is the DD perks program? § Why is customer loyalty of particular importance to a company like Dunkin' Donuts? § Briefly describe the role that marketing research plays at Dunkin' Donuts.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help