Chapter 15 Assignment Kavya Shah

Subject : principle of Marketing  Take a trip to a shopping centre, mall, or the main shopping district within your community. Choose a retail store in this location, such as a department store, DIY store, clothing shop, supermarket and so forth. The store you select must be one that has its products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows you to enter the store, walk around the aisle and pick up your own grocery.•    Step 2: Once you have identified the store, enter the store and select a product category within the store. Visit the product category and choose one product from this category and then answer the following questions in relation to that product that you have selectedYour paper must be APA compliant with references from 2 scholarly academic sources (not from Wikipedia) Continuing  Use the jergens lotion as the product…

Subject : principle of Marketing  Take a trip to a shopping centre, mall, or the main shopping district within your community. Choose a retail store in this location, such as a department store, DIY store, clothing shop, supermarket and so forth. The store you select must be one that has its products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows you to enter the store, walk around the aisle and pick up your own grocery.•    Step 2: Once you have identified the store, enter the store and select a product category within the store. Visit the product category and choose one product from this category and then answer the following questions in relation to that product that you have selectedYour paper must be APA compliant with references from 2 scholarly academic sources (not from Wikipedia) Continuing  Use the Lysol bleach multipurpose…

Subject : principle of Marketing  Take a trip to a shopping centre, mall, or the main shopping district within your community. Choose a retail store in this location, such as a department store, DIY store, clothing shop, supermarket and so forth. The store you select must be one that has its products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows you to enter the store, walk around the aisle and pick up your own grocery.•    Step 2: Once you have identified the store, enter the store and select a product category within the store. Visit the product category and choose one product from this category and then answer the following questions in relation to that product that you have selectedYour paper must be APA compliant with references from 2 scholarly academic sources (not from Wikipedia) Use the jergens lotion as the product or purelene…

Marketing Mix What are the possible strength and weaknesses of these product below? atleast 1-3 sentences. Bio-Bricks is an environmentally friendly brick that is made up from air-dried animal feces. The animal wastes are specifically from household pets such as dogs and cats; and animals from farms to support local farmers. 80% of the ingredient purely consists of animal feces and the remaining 20% contains sand to harden up the material. Consumers can also customize the brick’s color and shape to satisfy their preferences and to let them express their creativity.

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

Part c: What are some considerations an established online fashion brand should and could take into account when deciding whether to spend more on promoting particular products?

At the very least, the identifies the product or brand. It might also describe several things about the product and promote the brand. Select one: O a. line extension O b. social marketing O c. label d. specialty product

What are the various options to radically change the product or toadjust either the promotional message or the product to suit local conditions?

1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…

What is the BMC customer segment for cycle and bikers users? Kindly refer to the picture below.

what is the summary (bullet type) of this topic?

A. Based on the product life cycle, what are some considerations an established online fashion brand should and could take into account when deciding whether to spend more on promoting particular products?

Suppose you are doing a marketing campaign for insect repellent lotion, what will be the advertising message that will be delivered and carried out in marketing communication? Afterward, come up with a holistic slogan and justify it.

Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement

Help me in question one and two

Please share your favorite ad and explain what is the target market, what is the product strategy, and why you think it is effective. Include the link to the video.

If we have selected a problem and it is healthcare access which is affecting our environment and we are thinking about a program to launch which is ( Mobile health clinics) Answer the following questions on our product: (just one line answer is needed) And please answer all of them. What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? •Where are customers getting the product now? Why would they purchase from us? Is the industry that the business falls within, large and growing? (Favourable) Are the core technologies available? (Have, develop or get) • Are there any laws or regulations against this business concept? • Are there moral or ethical issues that need to be considered? Do our skills and abilities fit the business? •What are the skills needed that we don't have? •Who would we need to hire?

Which element of the marketing mix tells, influences, or reminds potential customers of a product?    Question 4 options:   a)  Product   b)  Price   c)  Promotion   d)  Place

Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1)   Give a detailed overview of the information provided on label (Informational and/or promotional): (2)    Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (3)    How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (4)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (5) Based on the information you have collected and your observation, state what are the 4 P’s of this product

Suppose you are making a marketing campaign for insect repellent lotion, what will be the advertising message that will be delivered and carried out in marketing communication? Afterward, come up with a holistic slogan and justify it.

Creative Homework/Short Project Your company has developed a new high-end hand cream, designed to noticeably soften hands and reduce the appearance of age spots and scars when used daily. Using the hierarchy of effects, develop communications objec- tives for your product for consumers who may be at each stage in the hierarchy. Make sure your objectives are specific.

What is interesting about our current marketing? what could we do better? minimum 100 words( add reference please) course: E-commerce

-Brand of health drink only for the urban market and that to be concentrated in the metro cities .-Brand of apparels that is wrong perceived as a low purchase item. -Your Brand of cold drink has been negatively targeted in your competitors advertisements. -You have to tie up with a bank that will provide the loan for the purchase of your brand of automobile. -Festival season means marketing opportunity for your brand of fast food .You want to make it a family affair and give some add ons to your customer, but for a limited period of time.

Based on the product you selected for your marketing plan in Module 1, submit the following for your marketing plan:  Promotion Strategy Social media design Facebook, twitter, etc.)  TV Commercial Story Board Print ad Website ( does not have to be functioning) My project is an app called Mental Health Connect:

1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?

Discussion Questions Principle of Marketing What are the steps in the new product development process? What are the key activities in each step? Who are lead users, and why are they important in acceptance of the new product ?  How should a company evaluate new ideas? What are criteria should they use? Please use appropriate examples, preferable from your country when answering these questions

On your own or with a partner, choose one of the following consumer products and think about how it could be used as a business product. Then create a business advertisement for your product. a. lawn care products b. microwave oven c. tennis balls d. bottled water e. smartphone f. vacuum cleaner                

Short description for perfume as a product.   What is the objective of perfume?

Answer the follow questions in relation to that product:  Gerber Organic Puree Food Questions (1)    Describe the product that you have chosen (2)    Comment on the information provided on label (Informational or promotional) (3)    Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (4)    How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (5)    Who is the product targeted to? Who is the target audience? (6)    What consumer need does the product satisfy (7)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (8)    What marketing activities are used to promote the product in the store or otherwise (9)    What marketing activities are used otherwise to promote the product generally? (10) Based on the information you have collected and your observation,…

Please could you give a very detailed answer on how you would advertise a virtual reality children's game. Please give at least 6 different ways.

When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?

Prepare a report on Product launch analysis of any product launched no less than12 months and no more than 3 years ago. Report should be at least 20 pages and should be in word document .

Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You’re Ugly is Bad for You" at a TED Talks event. In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages?