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- Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers and elaborate why you use this product or avail this service. Next, describe a main target market and discuss why they are the appropriate segment to target. Expound what you think is the value proposition of your chosen product or service.Present an example of a good or service that is targeted based on Demographic, Geographic, Psychographic and Behavioral segmentation. You need to present an example for each one (Demographic, Geographic, Psychographic and Behavioral) and elaborate on the "why" with clear examples and arguments that support your answer.As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product. 1. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.
- 1. Think of a product you would want to sell in market as a student. What is it and why? - You must come up with your own product. 2. What makes you different from your competitors? 3. Who is your target markerBusiness: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.2. Think about a product/service you or your family really like and explain in detail why you like the product/service. Discuss the features you really love about that product or service. Are these features unique to that specific product? Do these reasons make you feel loyal to a product or brand?
- 1. Assume you are the marketing manager for a new gym and spa chain that is about to open. Conduct a microenvironment analysis for your service company.Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.Define the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?
- Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.If a company strategy stems from the ideology that “the customer is king” . Which concept is the company using to drive it’s success? Marketing , production, or product concept?Write a concluding note on the following? 1. Marketing process? 2. Types of consumer buying behavior? 3. Product life cycle?