Define cause marketing in the context of a nonprofit organization’s earned income strategy. What are advantages and disadvantages of this earned income strategy? Please provide example too.

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section11.10A: Consumer Buying Behavior
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Define cause marketing in the context of a nonprofit organization’s earned income strategy. What are advantages and disadvantages of this earned income strategy? Please provide example too. 

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