identify one start-up failure. Do not use Google glass, Layer Inc or Doppler labs. Write a one page description with the following content: 1) Describe the company product. 2) Describe why the company failed. How much money they raised? 3) What could they have done differently

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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identify one start-up failure. Do not use Google glass, Layer Inc or Doppler labs. Write a one page description with the following content:

1) Describe the company product.

2) Describe why the company failed. How much money they raised?

3) What could they have done differently?

Expert Solution
Step 1

1.)

Shyp was among the company which wanted to bring demand services in peoples lives through shipping. The company product or service was dealt with the shipping of the items from one place to another just with the help of application without investing time, energy to find and buy the box for the packaging, pack the items, and post it to address while visiting the nearest shipping company as a whole. Shyp attempted to minimize the burden of shipping items; their application allowed users to take a picture of the object they wanted to send, and Shyp would pick up the item and ship it to a shipping company for a $5 fee.  The short, simple, convenient business model overall.

 

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