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Explain the roles of public relations in the success of the American Express company?
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- How is publicity and public relations manged? Why is the Integrated Marketing Communications and essential operation of any business entity?For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?
- Chapter 7 describes word-of-mouth (WOM) and buzz marketing. How did STX Entertainment use this type of marketing to capitalize on this legal dispute with Sesame Workshop?What value does creating an integrated marketing communications strategy hold for companies?Why is it important to view direct marketing as a specific group of promotion methods?
- What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons why marketers use them. As a promotion manager how it can be integrated with other marketing communication tools?explain the different types of direct selling. What is thedifference between multilevel marketing and a pyramid scheme?Direct marketing has been popular in recent years. Identify three reasons for this growth. Explain three forms of direct marketing?