Are the decisions of Lush’s consumers driven by a rational consumption appeal that uses the message of ethical, organic, fresh, and healthy products, or is it influenced by the hedonic consumption and the pleasurable multi-sensory experience they encounter in the stores?
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Are the decisions of Lush’s consumers driven by a rational consumption appeal that uses the message of ethical, organic, fresh, and healthy products, or is it influenced by the hedonic consumption and the pleasurable multi-sensory experience they encounter in the stores?
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- Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.The traditional marketing strategy of selling sunscreen to customers vacationing on the beach is an example of how consumers' decisions. factors influence O cultural O economic O situational O psychologicalIn what ways is the company Target addressing the needs and wants of its target consumers? please no plagiarism.
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