13) By studying its less loyal buyers, a company can detect which brands are most ________ with its own. A) competitive B) used C) often overlooked D) similar 14) Many firms make an effort to identify smaller, better-defined target groups by using ________. A) user rates B) loyalty segmentation C) multiple segmentation bases D) positioning 15) Consumer and business marketers use many of the same variables to segment markets. Business marketers use all of the following EXCEPT which one? A) operating characteristics B) purchasing approaches C) situational factors D) brand personalities

Q: Which target marketing approach is Hugo Boss most likely to use?    A. micro marketing    B.…

A: Target Marketing Approach refers to breaking the markets in segments and then targeting the selected…

Q: ignored segment differences and target the whole market with. **************** .one offer…

A: Segmentation is stated as a marketing strategy in which the objective is to group similar…

Q: 1.What could be the possible risk/s in database marketing?

A: “Since you have asked for multiple questions, we will solve the first question for you. If you want…

Q: Marketers tend to be criticized while compared to other business fields due to: a.) Direct…

A: Marketers are responsible for creating promotional techniques after analyzing the activities of the…

Q: 5.       A company provides house cleaning services in different areas of Metro Manila. The company…

A: Marketing in the modern and digitalized markets has the major aim to determine the brand position…

Q: Ideal customer explain it. Consumer demographics-the demographics should focus on profession, income…

A: As the product is iBasket which is a product in which washer and dryer comes together, it's…

Q: Internet marketing includes the following instruments. A. Search engine optimization (SEO). B.…

A: Marketing is the exchange of value between company and customers where the company tries to create…

Q: What determines good segmentation? List three criteria required for good segmentation

A: Several criteria can be used such as homogenous, measurable, differentiable, etc. Good market…

Q: Provide a print advertisement:  · Identify the method of segmentation  · Describe its target…

A:

Q: OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family…

A: Market segmentation can be described as grouping potential customers into different segments as per…

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A: In today's competitive world Marketers and their respective organizations mostly prefer the…

Q: 9. Internet marketing includes the following instruments. OA. Search engine optimization (SEO). O B.…

A: Online marketing is the marketing made through the online channels. It is also called as digital…

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A: Answer is option D) Encouraging action Explanation: Offer something extra. Sometimes you may have to…

Q: Required videos to watch: ● What is market segmentation and why is it important? ● How to do market…

A: MARKET SEGMENTATION Market segregation is a marketing term that means bringing together potential…

Q: If a company is targeting narrowly (only a very limited number of customers, often in a specific…

A: The correct option is option d. Concentrated marketing.

Q: It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product…

A: “Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…

Q: 9. Internet marketing includes the following instruments. O A. Search engine optimization (SEO). B.…

A: Internet Marketing can be defined as the process or practice of promoting goods and services on the…

Q: Which of the following is the narrowest marketing strategy? Select one: O a. local marketing O b.…

A: Answer- a) Local marketing   Tailoring brands and marketing to the needs and wants of local customer…

Q: When a marketer divides the buyers into groups based on their knowledge, attitudes, uses, or…

A: Market segmentation refers to the process of dividing the entire customer market into smaller…

Q: Direct marketing reaches out to consumer directly with personalized messages. Some of the direct…

A: Ans. Introduction    The direct marketing is concerned with contacting the customers without using…

Q: Consumer markets involve fewer buyers than business markets. Select one: O a. False. b. True.

A: Marketing to a business and marketing to an individual is similar in terms of marketing's basic…

Q: Please agree/disagree and add more information regarding the below message. "The Big Data…

A: I agree with this statements.

Q: Market segmentation involves aggregating prospective buyers into groups that will respond similarly…

A: Option B. has common needs is the correct option.

Q: Explain the concept of segmentation, targeting & positioning. Please give clear explanations.

A: Segmentation, Targeting, Positioning is about widely used marketing model, with marketing executives…

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A: Marketing buzz can be referred to as the concept in which customer interaction and the users of the…

Q: Market segmentation, targeting and positioning

A: Market segmentation, targeting, and positioning are different strategies that aid the corporation to…

Q: Strategy

A: A targeting strategy is a method through which an organization selects a particular group of…

Q: Which target marketing approach is Hugo Boss most likely to use? A. micro marketing…

A: Hugo Boss is a German luxury brand that offers fragrances. apparels, footwear and accessories for…

Q: The efforts of global companies to reach low-income consumen segmentation and targeting. Market…

A: Ans. Marketing involves segmentation of customers so that company can reach each group separately…

Q: Many market researchers have their favourite research approaches or techniques, although different…

A: The scientific way of taking any decision is with the help of research. Research helps to understand…

Q: Does classified ads marketing still work? Word count = 200

A: Classified ads are small messages grouped under a specific heading (classification) such as…

Q: Pls help with below homework. Contrast any TWO (2) online positioning bases, and why they are…

A: Positioning bases refers to factors or strategies which can be used for positioning a product in the…

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A: Let us first discuss briefly about the above mentioned  Line extension: A product line extension is…

Q: Many market researchers have their favorite research approaches or techniques, though different…

A: A Quantitative research is one in which the data can be presented in the form of data which in…

Q: During which step of the marketing segmentation, targeting, and positioning process does the firm…

A: Answer- The correct answer is  C. (Market Targeting) The method of choosing the target market from…

Q: Brands serve which of the following purpose? Select one: a. They are a means of achieving emotional…

A: A brand is signified as an intangible asset. Brands are diverse, distinct, and unique at the same…

Q: The main aim of segmentation for many companies is to identify smaller, better-defined target…

A: Option C

Q: Select the person who provides the product directly to the sellers. Choose choose: a. Media fame B.…

A: Marketing helps to satisfy the needs and wants of the people. It also helps to accomplish the goals…

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.