Which stage/s of the buyer decision process should a marketer put the most emphasis on? Select one: O a. Need recognition O b. Information search O c. Evaluation of alternatives d. The entire buying process

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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of Marketing Fall20
Which stage/s of the buyer decision process should a marketer put the most emphasis on?
Select one:
O a. Need recognition
O b. Information search
O c. Evaluation of alternatives
d. The entire buying process
Transcribed Image Text:of Marketing Fall20 Which stage/s of the buyer decision process should a marketer put the most emphasis on? Select one: O a. Need recognition O b. Information search O c. Evaluation of alternatives d. The entire buying process
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