The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services.
The consumer: describe the target market profile.
Product: iBasket - Guopeng Liang Guopeng Liang
target market profile focus on as below –
Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition.
Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships.
Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty.
Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour.
Generation: Specific generation cohort group.
Geography: Geographical area in which consumers reside and work.
Geodemographics: Combines geography and demographics, which may cluster into identifiable groups.
Benefits: What consumers are looking for when they shop for products and services.
My answer
Ideal customer-
Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such customers who are busy and lack time to complete their basic personal tasks. Consumers who are busy but at the same time do not wish to get maid services due to their unavailability and limited budget.
- Working women.
Because nowadays women do not have the time to wash the clothes and hence use these kinds of automatic machines would help them to save a lot of their time. It is more suitable for working women who need to take care both their home and their profession.
- Working adults / working couple
Those individuals who are mostly unavailable at home during weekdays due to their professional demands and on weekends with their social group. The ideal consumer segment will be working professionals like lawyers, reporters, journalists etc.
- College / University students
Students, especially the ones who are away from their homes and stay alone or with roommates are usually out for classes during weekdays and prefer to socialise outside during weekends, when at home they are engaged in their projects, with this hectic schedule, it's even difficult to think about secondary tasks like laundry.
Consumer demographics-
- Age - This is a product that is suitable for people of age 15 and above because in case of middle age people, they do not have the required time to wash their clothes and for aged people, they would be very old and would not be having the required energy to wash their clothes.
- Income - Considering the income, those individuals who have limited income or spending power. This product would be affordable by the people of all income as it is not that expensive and can be affordable by anyone.
- Adoption Classes – As it is a new product class, the company should target the innovator and early adopter initially who can Word-of-mouth marketing for it. Later the company can shift other class of adopter.
Requirements-
- Targe consumers need an artificially intelligent washing machine that needs minimum engagement from owners and is capable of functioning in an eco-friendly way.
- Students and other working professionals often need support for managing their home chores as they need to be on their toes all the time for their academics or professional commitments. They would like to have a maid but since they are mostly out of home, it would be difficult to trust them and coordinate for the access. So, here if they get robotic assistance that can operate on its own then would resolve the above challenges.
- This product requires a demo on their usage. Hence the appropriate target activities would be through advertisements in television, internet advertisements, social media, and also by posting ads in both local and national magazines or newspapers. The product can be promoted by performing demos to the customers, providing free user manuals, warranties, after sales service etc.
Socio-economic People who are familiar with the technology and are tech-savvy. People who are employed as professional in their respective fields.
Brand affinity/product usage: When the people are to adopt new machines, they will prefer to purchase it from the known brand.
The product loyalty shall be high enough
Psychographics –The people purchasing I-basket are
- Ready to accept change
- More tech- savvy
- High income group people having large income group
Generation: i- basket is mostly adopted by the Generation-X people and millinelials
Geography : The product can be sold successfully where the per capita income of people in middle is enough.
Benefits serving : It helps in saving time of the users. The efforts of human resources are saved. The clothes are always ready to be used. Helps in controlling the pollution in water and sea bodies.
Please check my answer. Please delete the irrelevant points and add some relevant point with elaborate it.
Step by step
Solved in 4 steps
