Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Question
Chapter 2, Problem 27P
a)
Summary Introduction
To determine: The increase in sales from the rebate that would make the rebate and price cut equally desirable.
Price cut:
Price cut is the cutting down the price of a product. It is usually done to increase sales and improve the market share of a product.
Price rebate:
Price rebate is when a certain amount of the purchase price is returned to the buyer after the buyer has purchased a certain volume of a product.
b)
Summary Introduction
To perform: A sensitivity analysis that could be used to help determine the best decision for Company D.
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Asymmetric information and imperfect information tend to distort market price and quantity. The use of a money-back guarantee might work to
Group of answer choices
Enhance the promise of quality and reduce distortion of the market price and quantity.
Motivate buyers to intentionally abuse products so that they can get their money back, reducing the impact of distorted market price and quantity.
Encourage buyers to worry about why such a guarantee was necessary, increasing the distortion of market price and quantity.
Stabilize the price and quantity of the product.
Merv's Hardware, a small family-owned store in Middletown, sells a 100-pack of garnet sandpaper for $35. The Home Shoppe, a large retail hardware chain in neighboring Morristown, sells the same product for $29. Based on this scenario, what would you expect Merv's immediate response to be?
Merv will remove his advertisements and rely on word of mouth. Merv will reduce his price to respond to the price competition from the HomeShoppe. The HomeShoppe will initiate non-price competition with Merv. The HomeShoppe will raise its price to respond to the price competition from Merv.
In lecture, I observed that marketing and business are inherently involved with risk. It is generally assumed that high risk leads to higher profit — assuming you choose the risk wisely and assuming you succeed.
Considering risk, please answer the following:
What are risks you might encounter when choosing product features?
When choosing the price for a product, what kinds of risk might be involved?
How might your choice of a Place to distribute your product be a risk?
What might be risks in making advertisement or executing a social media campaign?
Marketing research can reduce risk. Explain how market research might reduce the risk — or increase your confidence in the risk — for any two risks you identified above.
Chapter 2 Solutions
Practical Management Science
Ch. 2.4 - Prob. 1PCh. 2.4 - Prob. 2PCh. 2.4 - Prob. 3PCh. 2.4 - Prob. 4PCh. 2.5 - Prob. 5PCh. 2.5 - Prob. 6PCh. 2.5 - Prob. 7PCh. 2.5 - Prob. 8PCh. 2.5 - Prob. 9PCh. 2.6 - Prob. 10P
Ch. 2.6 - Prob. 11PCh. 2.6 - Prob. 12PCh. 2.6 - Prob. 13PCh. 2.7 - Prob. 14PCh. 2.7 - Prob. 15PCh. 2.7 - Prob. 16PCh. 2.7 - Prob. 17PCh. 2.7 - Prob. 18PCh. 2.7 - Prob. 19PCh. 2 - Julie James is opening a lemonade stand. She...Ch. 2 - Prob. 21PCh. 2 - Prob. 22PCh. 2 - Prob. 23PCh. 2 - Prob. 24PCh. 2 - Prob. 25PCh. 2 - The file P02_26.xlsx lists sales (in millions of...Ch. 2 - Prob. 27PCh. 2 - The file P02_28.xlsx gives the annual sales for...Ch. 2 - Prob. 29PCh. 2 - A company manufacturers a product in the United...Ch. 2 - Prob. 31PCh. 2 - Prob. 32PCh. 2 - Assume the demand for a companys drug Wozac during...Ch. 2 - Prob. 34PCh. 2 - Prob. 35PCh. 2 - Prob. 36PCh. 2 - Prob. 37PCh. 2 - Suppose you are borrowing 25,000 and making...Ch. 2 - You are thinking of starting Peaco, which will...Ch. 2 - Prob. 40PCh. 2 - The file P02_41.xlsx contains the cumulative...Ch. 2 - Prob. 42PCh. 2 - Prob. 43PCh. 2 - The IRR is the discount rate r that makes a...Ch. 2 - A project does not necessarily have a unique IRR....Ch. 2 - Prob. 46PCh. 2 - Prob. 1CCh. 2 - The eTech Company is a fairly recent entry in the...
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