A. Michael should launch the 20% OFF for SHOPEE and LAZADA should launch the 30% OFF. B. Michael should launch the 40% OFF for SHOPEE and LAZADA should launch the 30% OFF. C. Michael should launch the 40% OFF for SHOPPE and LAZADA should launch the 50% OFF. D. Michael should launch the 20% OFF for SHOPPE and LAZADA should launch the 50% OFF.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. What should be Michael's Strategy for SHOPEE and what should be the strategy of LAZADA? A. Michael should launch the 20% OFF for SHOPEE and LAZADA should launch the 30% OFF. B. Michael should launch the 40% OFF for SHOPEE and LAZADA should launch the 30% OFF. C. Michael should launch the 40% OFF for SHOPPE and LAZADA should launch the 50% OFF. D. Michael should launch the 20% OFF for SHOPPE and LAZADA should launch the 50% OFF.
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