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- How does effective communication play a role in the planning process, both internally within the organization and externally with stakeholders?What decision-making level do the stakeholders, or should the stakeholders, have in the process? What role does a communication plan have in the strategic planning process?W hat role does strategic communication play in the strategic management process?
- What are three specific actions that a business might take to overcome customer distrust?You are a newly appointed marketing executive and your marketing director has asked you to produce a report that she can present at the next board meeting. In your report, you should succinctly highlight the issues the company might have to face when first attempting to improve the integration of their marketing communications effort. Within your report, you should outline why companies are moving towards integration and identify the main reasons for and against integrationYou will write an analysis of the organizational culture, leadership, ethical practices, and the use of power and political behavior in your chosen company. This will require you to research as much as you can through the company's own website, articles written on your company, our textbook, and scholarly articles about your company. In your analysis, discuss the following areas: The company that I choose is : Chewy E-commerce business Company The organizational culture and the unique characteristics of the firm's work environment. Leadership and how the various concepts and leadership models discussed in the text are utilized in your firm's CEO and management team. The organizational design and structure of the firm. How the firm manages ethical issues, conflict, and managerial challenges. Whether the firm uses either or both the characteristics of transactional and transformational leaders. Your recommendations for the future of the company. How can key leaders of this firm…
- How can marketing managers effectively collaborate with other departments within their organization to achieve marketing goals?What is Customer Relationship Management (CRM), and why is it important for businesses? Provide examples of how CRM systems can enhance customer interactions.Why do some critics consider stealth marketing to be unethical?
- What are the benefits of using artificial intelligence and machine learning algorithms in CRM systems, and how can these technologies be leveraged to improve customer engagement, increase sales, and optimize marketing campaigns?What is the role of communication and stakeholder engagement in the planning process, and how can organizations ensure transparency and buy-in?There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?