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create a SWOT analysis of the 2011 Share a coke Campaign of coca cola in terms of effectiveness in combining traditional and digital channels
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- How do marketers of Apple watch use marketing and advertising to reinforce consumers to buy themProcter & Gamble (P&G), the iconic marketer of seemingly endless lines of household products since 1837, is confronted now with a puzzling marketing dilemma: “What’s happening to the middle class in the United States? The number of midrange shoppers is shrinking.” With its lineup of popular brands such as Folgers, Clairol, Charmin, and Gillette, it is estimated that 98 percent of U.S. households are using at least one P&G product, a position that has grown largely by targeting middleclass consumers. Although its products are sold in more than 180 countries, U.S. consumers provide more than 35 percent of P&G sales and nearly 60 percent of annual profits. The problem facing P&G is the shrinkage of middle-class purchasing power, a change that began with the 2008 recession and continues today. Many once-well-off middle-class families are pinched with rising prices for gasoline, food, education, and health care but little or no wage increases. The nation’s economic…find at least five visual examples of the recent integrated marketing campaign for Dell laptops. Please provide the sources as well.
- Why are influencers so effective when creating campaigns against fast fashionWhat is Consumer-to-business (C-to-B) online marketing?Using AMA Definition of Marketing, Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.
- find at least five visual examples of the recent integrated marketing campaign for Dell laptops. Please provide the sources as well (website links)Outline an interesting and factual introduction on the topic "Implementing Direct Marketing Strategies for Outdoor Leisure Clothing and Equipment Sales Enhancement'in your own words, explain "passive" vs. "active" marketing strategies
- List several characteristics that differentiate transac-tions involving business customers from consumertransactionsIMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all about professional golf and tennis marketing. But today, IMG handles sales and marketing activities for 70 to 80 colleges, making college sports marketing the company’s highest-growth business. In short, IMG handles anything and everything that touches the college sports consumer short of actually playing games on the court or field. Although you might think that all college sports fans are created equal, IMG finds that nothing could be further from the truth. How different fans consume sports and sports-related activities is affected by geographical, generational, and institutional factors. IMG focuses on comprehensively understanding the process that consumers go through to view or attend a sporting event. It then connects with consumers at each and every stage. After viewing the video featuring IMG Worldwide, answer the following question: Of the four sets of factors affecting…IMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all about professional golf and tennis marketing. But today, IMG handles sales and marketing activities for 70 to 80 colleges, making college sports marketing the company’s highest-growth business. In short, IMG handles anything and everything that touches the college sports consumer short of actually playing games on the court or field. Although you might think that all college sports fans are created equal, IMG finds that nothing could be further from the truth. How different fans consume sports and sports-related activities is affected by geographical, generational, and institutional factors. IMG focuses on comprehensively understanding the process that consumers go through to view or attend a sporting event. It then connects with consumers at each and every stage. After viewing the video featuring IMG Worldwide, answer the following question: What “product” is a college athletics…