Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. PUNCTUATION: Do not forget to use period to end your thought in a sentence. SPELLING AND RIGHT WORDS: There is no harm in checking the dictionary for the right spelling (ex. there, their). INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market? 4. What is the purpose of segmenting the market? Please explain your answer. 5. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question

Subject Title: Quality Service Management in Tourism and Hospitality

Topic:

Market and Market Segmentation

Remember to check the following when done writing your answers:

TENSE: Use the correct tense.

PUNCTUATION: Do not forget to use period to end your thought in a sentence.

SPELLING AND RIGHT WORDS: There is no harm in checking the dictionary for the right spelling (ex. there, their).

INSTRUCTION:

1. What is meant by the term market?

2. What is meant by the term market segmentation?

3. What are the different ways to segment a market?

4. What is the purpose of segmenting the market? Please explain your answer.

5. What form of segmentation would be most important for a five star hotel like Raffles Hotel? Explain your answer.

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Introduction to Business messages
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning