Your business is attempting to expand into Japan. Explain how culture can affect each of the 4 Ps in an international marketing context for a business expanding to Japan.
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Your business is attempting to expand into Japan. Explain how culture can affect each of the 4 Ps in an international marketing context for a business expanding to Japan.
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- Your business is planning to expand internationally. Outline the four elements of culture and illustrate how these aspects may affect the promotion of products in different countriesCritically discuss the different elements of culture for the international marketer. You are also required to briefly highlight their significance and their possible influences of the marketing mix.Discuss any recent product whose introduction into a foreign culture may cause dysfunctional consequences and describe how the consequences might be eliminated and the product still profitably introduced. Please discuss this in light of international marketing, utilizing international marketing terms. Please discuss specifics, with detail.
- If you were the product manager for Barbie dolls, what cultural characteristics would you bear in mind when entering the (a) Japanese and (b) Malaysian markets? What product modifications would you make so that the doll becomes more saleable in these countries?Discuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country.Culture is an integral part of an individual and a society. Understanding the culture of each country is very important before entering into the market. You are appointed to market a new local product to any selected country in South East Asia. a)Analyse with examples FIVE (5) elements of society, culture and global consumer culture which related to your selected country.
- Why should we study foreign cultures if we do notplan to engage in international or export marketing?What is the effect of Lack of marketing strategies in international business (other than branding)This international business classs Q: What are the different forms of foreign presence and how to decide which form to be present in a foreign market?
- Using examples of Japan and Brazil explain the Country-of-Origin (COO) effect in international marketing. What could be two positive COO effect and two negative COO effects.Culture has a great impact on international marketing. A marketer must have tostudy about the local culture in-depth before offering a product to them.Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the differentelements of culture for the international marketer.Assess how the country of origin will influence Haval's new Funky Cat’s entry into the South African market