Answered: Kindly write two to three sentences for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Instruction: (Own word)
Kindly write two to three sentences for each of the following marketing terms:

1. Marketing Orientation
2. Social Marketing Orientation
3. Selling Orientation
4. Target market
5. Segmentation
6. Positioning
7. Targeting
8. Marketing Mix
9. Promotional mix
10. Demand
11. Customer satisfaction
12. Customer dissatisfaction
13. Delighted customers
14. Brand
15. Service
16. Product
17. Service quality
18. Demographics
19. Social class
20. Distribution
21. Marketing channels
22. Business consumers
23. Retail
24. Wholesale
25. Customer relationship

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