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- What 2 current trends/issues should every company subscribe to? Why? Please explain.Make BeatBox beverage company Summary of Research Findings & Identifying Objectives as a below instruction: 1) Key Facts:What are the fundamental key facts that you have identified after your research and analysis? Make sure youlist 2-3. 2) Objectives :Given these key facts, what are you trying to accomplish with your marketing program? Provide at least 2objectives (e.g., to create or maintain brand awareness, to encourage brand switching, to change consumerbeliefs or attitudes, to influence purchase intent, etc. ) Points of Difference – sustainable competitive advantages; areas that can be leveraged.Positioning – how the product is to be communicated to the consumer in terms of perception and relative tocompetition (e.g. Healthy Choice meals have recently been repositioned as great tasting food for thoseconcerned about health and well-being – not as a diet meal)Why should we buy Alexa Echo Devise?
- a)Define Customer Value. b)What is Customer Satisfaction? Why is it so important for a business to ensureCustomer Satisfaction? c)How does a business can execute a Value-and-Retention Focused Marketing strategy togain & retain the maximum customers? Describe with relevant examples.3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of managementIdentify Cigna pharmacy's competitor and external environment and the Industry Journal or Publication website. What publications or research firms can you benefit from their findings? How can you improve Cigna’s profile to enhance there social media presence?
- THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.1. Explain the importance of needs, wants, and demands and how these frame marketing: Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is essence intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager. 4. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior. 5. Business markets have numerous characteristics that contrast sharply with consumer markets. Discuss six of those characteristics and what implications each one carries of marketers of business goodsWhat are some issues to consider in analyzing acompany’s resources and opportunities? How do theseissues affect marketing objectives and marketingstrategy?
- Briefly discuss the main points (atleast 10) and provide your reflection on the topic of "Stop worrying and start living"Answer this question 1. What is the Target Marketing of A transparent Solar Panel Company? What are the characteristics of the target market? Identify demographic (age, gender, education, income), geographic, psychographic (consumer-based interests and activities) and, behavioral (usage, buying habits) characteristics. How big is the market? Identify growth potential How will customers be identified?You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)